1-liner

In the context of accounting and consulting businesses, a ‘1-liner’ refers to a single line of text used to succinctly convey a complex idea or statement. A ‘1-liner’ is often used as a kind of tagline: one short sentence that neatly encapsulates what you do, how you do it, and why it might be of interest to potential clients. It’s a marketing tool designed to grab attention and stirring interest. Therefore, it’s important that it’s catchy, engaging, and easy to understand, but that also requires a deep understanding of what your business is all about. A good ‘1-liner’ requires understanding your subject matter, understanding your audience, and having a knack for storytelling. It’s about finding the essence of your message and presenting it in a way that grabs attention and resonates with your ideal target customer.