Keyword research

“Keyword research” is a fundamental SEO practice that involves identifying the words and phrases people enter into search engines. Keyword research not only helps you to estimate demand, but also understand the specific language being used by your target audience. By using this knowledge effectively, you can reach potential customers at the right stage in the buying cycle. This process involves three different steps: discovery, analysis, and selection. During the discovery phase, SEO professionals use a variety of keyword research tools to generate a broad selection of potential keywords. In the analysis stage, these suggested keyword terms and phrases are then evaluated. Metrics such as search volume, competitiveness, and relevancy to the business are usually considered. In the final selection phase, the most worthwhile keywords are selected to be included in the website’s content, meta tags, links, and other SEO-related places.