Referral marketing leverages recommendations or word of mouth to grow a business’s customer base through the networks of its existing customers, clients, and connections. Rather than relying solely on traditional advertising tactics, this strategy encourages organic growth through reputation building.
In the context of accounting and consulting businesses,
referral marketing takes on more weight and significance. Given the high stakes involved in choosing a bookkeeper, accountant, or consultant, many prospective customers rely heavily on recommendations and testimonials from trusted sources. These trusted sources can be Centers of Influence, other industry and business contacts, personal network including family and friends, community, satisfied clients, and employees.
