A
referral strategy in the context of accounting and consulting businesses refers to a deliberate and structured approach that firms or individuals follow to grow their customer base organically through word-of-mouth and referrals.
Rather than leaving referrals to chance, a
referral strategy involves actively pursuing them as part of the business’ growth plan. It ensures there’s a system in place to track and measure the results of referral activities, making any necessary adjustments to improve outcomes. T
In successful accounting and consulting businesses, a solid
referral strategy often forms the backbone of customer acquisition efforts. Having a
referral strategy in place makes the process of asking for and receiving referrals simpler, more systematic, and more effective.
