Return on (marketing) investment (ROI or ROMI)

Return on Investment (ROI) or more specifically, Return on Marketing Investment (ROMI) is a performance measure used to evaluate the efficiency of marketing spend. In the context of marketing for accounting and consulting businesses, ROI / ROMI measures the return on a firm’s investment in various marketing activities. It is calculated by dividing the net profit from a marketing activity by the cost of that activity. It allows a firm to see which marketing strategies yield the highest return, helping to inform future investments in marketing and thereby drive business growth. ROI / ROMI is a key metric for accounting and consulting firms because it provides tangible, quantifiable evidence of the effectiveness of their marketing activities. It helps firms to justify their marketing spend in concrete terms, to their partners, shareholders, or other stakeholders.