Search engine results page (SERP)

A Search Engine Results Page (SERP) refers to the web page returned by a search engine in response to a keyword query. The results typically include a list of webpages with titles, a link to the pages, and a short preview of the text. It may also includes other types of content like videos, images, news stories and maps. The SERP displays results relevant to the keyword or phrase that the user input in the search field. The primary listings on the SERP are organic results that the search engine has determined to be the most applicable or useful to the user’s search. The SERP may also display paid advertisements that are relevant to the query. These ads are usually placed at the top of the SERP or in a sidebar, so they are more readily visible and clickable by users. The structure and layout of SERPs can vary depending on the search engine and the type of query. The SERP may also be personalized to the user based on their browsing history, location, and other factors.