Social media marketing utilizes social networking websites as a marketing tool.
The goal of SMM is to produce engaging content that users will share within their social network, hence increasing the brand exposure and broadening the audience base.
Brands also interact directly with their audience via social media platforms. The interaction allows feedback, engagement, and brand trust to be established.
The major networking platforms currently used by accounting and consulting firms are LinkedIn, Instagram, Facebook, Twitter/X, Bluesky, and Reddit.