A ‘Value Proposition’ in the context of accounting and consulting firms is essentially the unique set of services that these businesses offer their clients, justified by the benefits the clients should expect to receive. It’s what differentiates your firm from the rest and communicates why clients should choose your business over others. Usually condensed into a concise statement, a
value proposition outlines the core business offerings linking them to expressed or implied consumer needs or problems, and making them particularly attractive compared to other businesses’ offerings.