Website? Ads? SEO? SEM? Content? Email? Analytics? What should you do?
We can guide you and help you make sense of what you really need.
"We have technology finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.
At Fixyr, we look at Digital Marketing systematically across all elements of your marketing. Starting with your Marketing Hourglass, we'll help you to determine which digital marketing elements your business will benefit from across each of the stages of Know => Like => Trust => Try => Buy => Repeat => Refer.
As former in-house marketers, we know that you need results from your marketing. That's why we'll also help you to build an integrated campaign funnel process that ties all of the elements together, and even integrate with your offline and traditional marketing and sales activities.
Digital Marketing isn't something you do once.
You need to consider your digital / online channels through every step of the Marketing Hourglass.
Are you using digital marketing at the right stages of your marketing and business development system?
And does your digital marketing work together and compliment your offline activities?
You need a Marketing Activated website that differentiates you, drives traffic and generates leads while leaving your competition in the dust.
No matter your industry or your business, your clients are checking you out online. If your website isn't doing its job, then even the most powerful referral will be a tougher sell and will expect to pay you less. Let us help you increase sales and your bottom line.
However, with a practical plan, and experienced consultants with smart online skills, you can accomplish a lot one step at a time.
Search engine optimization, or SEO, tends to be so confusing. You know it’s important, but how do you make it work for you? Have you ever tried claiming your profile on Google, or Google My Business, or Google Maps? It’s hard to keep everything straight – after all, Google can be a mind boggling and complex monster.
Even if you are doing a great job with SEO this week, there’s so much to understand and you have to work hard to make sure your small business website is beating out millions of other websites. Even local businesses find that local search has become increasingly competitive these days – and SEO is a marketing tactic that’s evolving daily. As more and more small businesses jump into the mix, testing the waters of SEO, it becomes even more competitive out there.
It’s important that you have a strong profile in the search results – period. If you want to enjoy more passive leads from the web and you want more targeted traffic to your website, then you definitely need a great SEO plan.
It’s important to work with a professional who understands that SEO isn’t all about keywords. SEO is actually the overarching discipline of smart online marketing.
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans. Given email’s unmatched ability to drive conversions at a relatively low-cost of implementation it makes sense that email is also one of the most effective marketing channels to drive ROI for your company.
Why does email outperform other channels so significantly when it comes to ROI?
It comes down to delivering highly personalized and relevant messages. Unlike social networks where you send status updates to every follower regardless of their location, interests & purchase history, email allows you to be hyper-targeted with your communications.
The more data you have about your customers in an email marketing tool —including insights pulled in from integrated systems like your CRM, customer service solution, etc—the more targeted you can be.
And with the dramatic price reductions in recent years of cloud-based systems, Marketing Automation is now within the reach of every business. With Marketing Automation you can build emails and messaging that are triggered to run based on actions taken by the customer or prospect, and them you can set them to run automatically. Build once, and run repeatedly.
Most businesses don't require a substantial social media presence. And the truth is, most will not benefit greatly from one. However, depending on your business objectives, a social media presence can be a strong contributor to your online credibility, provide SEO value, and even be a source of quality leads.
Get a winning online advertising strategy to target your ideal prospects and gain clarity on your conversions and costs. Don't spend too much money for the results you need. Based on your budget and the strengths of your specific business, we will execute the right plan to help your business grow as efficiently as possible.
Online advertising has quickly become one of the top advertising methods for businesses, and the increase in advertising on the web has led to fierce competition in the online marketplace. Pay Per Click ads can be one of the most effective, affordable ways to get your phone ringing.
Of course, as with any tactic that works well, you’re not the only company in your niche using online ads. The competition means that businesses can easily get lost in the crowd. No matter what form of Internet advertising you use, it’s important that you use digital advertising to your advantage.
What happens when a prospective customer searches you or your company online? What will they find? Reviews and local listings are highly visible online, and unfortunately, bad reviews or incorrect listings can really hurt all of your marketing and sales efforts.
Getting great reviews and knowing how to use them is how you leverage your good reputation and help more prospects get to know, like, and trust you – and ultimately recommend you to their friends and colleagues, too.
Online reputation management ensures that you stay on top of your reputation, getting your name out there in positive ways and dealing with any negative reviews as they show up to minimize their damage.
Do not leave your online reputation to chance – start a reputation management campaign that keeps your business looking great to prospective customers. Only 6% of consumers write reviews but 70% say they will write them if you ask them. So you need a systematic approach to asking them for reviews.
The main advantage of digital marketing is the ability to see results in near real-time, and to be able to make changes just as quickly. This allows the nimble and sophisticated marketer to test and optimize to continually improve the performance and ROI of digital marketing.
It is natural that some ads, websites, and emails perform better than others. It means that some generate more revenues, clicks, impressions, and conversions. Accurate and up-to-date optimization requires a continuous stream of data. Unfortunately there is no hard and fast rule to optimize digital marketing with a single click. Optimization requires continual analysis of data across every step of the digital marketing hourglass.
And lastly, but perhaps most critical of all - do you have the right resources, systems, tools, skills and capabilities to execute your strategy?
MORE INFORMATION: What is Marketing Strategy? Read our helpful guide on what marketing strategy is, what the essential elements are of a good marketing strategy, and why it's important for your business.
MORE INFORMATION: Looking for more information on Professional Services Marketing? Read our helpful guide on The 7-Steps to Professional Services Marketing Success, for a complete guide to marketing your financial or professional practice, both online and off.
Want to know for sure what's working and what's not?
Ever wonder why:
Let us conduct a comprehensive audit of your online presence with a detailed report that shows you the highest priorities issues for optimizing your online presence. We put our years of experience to work for you to audit your online presence and show you how to get more from your marketing efforts.
With our audit and the subsequent plan of action we build for you, you’ll have a complete picture of your current online presence and a roadmap to help you do the things you need to do to dominate your market.
What you get in the report and one-on-one video meeting:
Let Us Help You Grow Your Business
Take the next step to online marketing, with the Online Audit Presence. Estimated time to deliver your audit and action plan is 2 weeks after completing our first meeting.
100% Money Back Guarantee
If after we deliver your audit and plan you don’t think you can use this information to dramatically improve your online marketing results, simply ask for a full refund.
Fixyr. Fix your marketing. Get RESULT$
Develop Strategy + Execution + Optimization = for Full Funnel Marketing that gets result$.
Cut out the (-) waste. (x)ROI from marketing spend.
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