Tag Archives for " marketing effectiveness "
Marketing KPIs for Accounting, Tax and Advisory Firms
It is very easy for new marketers or even those of us that have decades of experience to get caught up in the latest hype. Nowhere is this more true than with digital marketing. So-called “guru’s” are popping up every week, each espousing a different program, method or technology.What’s an accounting marketer to do? At the […]
Continue readingStrategy, Effectiveness & Budget: 3 Questions to Ask a Marketing Consultant
When you hire a marketing consultant, you are investing in the future of your company. That investment will pay off in the long run because you get an outside, independent perspective that will help you avoid costly and time consuming mistakes.However, not all marketing consultants are created equally. To get the most from a marketing […]
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