marketing Archives

Tag Archives for " marketing "

in Accounting Marketing , Marketing

Behavioral Marketing Hacks that Accounting Firms can use

Behavioral marketing hacks for accounting firms

Overall, the main principles of behavioral marketing involve using data to create personalized and relevant marketing campaigns, with the goal of increasing customer engagement and driving more business for the company.

in Accounting Marketing , Marketing Gurus , Professional Services Marketing

The Value of a Marketing Coach for Accounting, Tax and Advisory Businesses

The value of a marketing coach to an accounting business owner can be significant. A marketing coach is a professional who has expertise in marketing, and who can provide guidance, advice, and support to business owners who are looking to improve their marketing efforts.

in Accounting Marketing , Marketing

The Differences Between B2B and B2C Marketing

Overall, while there are some similarities between B2B and B2C marketing, there are also important differences that need to be taken into account when developing marketing strategies for accounting firms. By understanding these differences, firms can develop marketing plans that are tailored to the specific needs and characteristics of the B2B market.

in Accounting Marketing , Marketing , Professional Services Marketing

The Most Common Questions Accountants have about Marketing

Accountants are often faced with many questions when it comes to marketing their services and growing their practices. Understanding the answers to these common questions can help accountants to develop effective marketing strategies and grow their practices.

in Newsletters

09/16/20- The Marketing Fix

Here’s 5 articles and links that caught our attention that we’d like to share with you. Our philosophy: In order to fix your marketing you need a combination of the right tools in your toolbox and the knowledge to know how to properly use them. Regularly reading curated marketing content for accounting, tax, and advisory […]

in Strategy , Marketing , Marketing Audit , Professional Services Marketing

Are You Selling What Your Customer is Buying?

The customer is buying a solution to a problem. Is that what you’re selling?

in Strategy , Marketing , Marketing Audit , Professional Services Marketing

What are the Components of a Good Marketing Strategy Assessment?

What is a marketing strategy assessment? When should you complete one? and, What are the components of a good marketing assessment?

in Professional Services Marketing , Marketing , Marketing Audit , Small business , Strategy

Business Development for Professional Services

Business Development for Professional Services. Attracting and acquiring new customers is different for professional services practices. Here are the core areas you need to focus on for success.