12 steps you can take to cut marketing costs without hurting your business

This article discusses how to cut marketing costs in ways that will minimize impact to the business.

Three Questions Every Customer Asks That Your Marketing Strategy Must Answer

Customers ask themselves 3 questions when considering any product, service, or new vendor. Is your marketing strategy prepared to answer them?

How to Develop an Engaging Marketing Plan in Just 7 Days

Put together an effective marketing plan in just 7 days by answering Who, Why, What, When, How, Where, and Which.

Helpful Marketing Resources for Small Businesses

Here’s a collection of over 50 various tools that are worth considering if you are a small or mid-size business and looking to do much of the work yourself. We’ve either looked at, or currently use the tools on this list.

Business Development for Professional Services

Business Development for Professional Services. Attracting and acquiring new customers is different for professional services practices. Here are the core areas you need to focus on for success.

Execute and Optimize to Drive Marketing Results

Build a Center of Influence networking strategy to build awareness and generate referral business

Be the Who the go-to trusted advisor

Be the Who, the trusted advisor that clients go to for problem solving, rather than being an after-thought to how a problem will be fixed.

Raise Your Profile By Joining An Association

Raise your community profile by joining an industry, professional or community association.

The Proven Formula for Naming Your Local Business

If you’re in the process of starting up a local small business, finding the right name is as easy as 1-2-3.

Follow this easy formula and you can come up with a name that will be sure to work for you.

When Should You Consider Changing Your Plans?

When should you consider altering or changing your marketing strategy or marketing plans?

Increase Profitability by Boosting Customer Retention

Increase your profitability by holding on to your customers. Increase retention, renewals/repeat sales, and cross-sales.