Marketing Training
Practical marketing education for accounting and advisory firms
Most marketing training fails because it focuses on tactics before thinking.
Accounting and advisory firms do not need more ideas. They need clarity, shared understanding, and better judgment about where to focus their time and money. Training that skips over that reality creates more activity, not better outcomes.
Fixyr’s marketing training is designed to help firms think clearly about growth and apply marketing in a way that actually fits professional services.
How Fixyr Approaches Marketing Training
Marketing training should improve how decisions are made, not just what tools are used.
At Fixyr, training starts with strategy and context. It focuses on how marketing supports firm goals, positioning, and long-term growth. The objective is not to turn accountants into marketers. It is to help partners, leaders, and teams understand what matters, what does not, and how to avoid the common traps that waste time and budget.
Everything is grounded in real experience working inside accounting and advisory firms.
Training Topics
Training topics are selected based on where firms typically struggle, not on what is trendy.
Common areas of focus include how firms define and prioritize their ideal clients, how they position themselves in crowded markets, and how to move away from generic messaging that sounds like every other firm. Training also covers how to build a practical marketing strategy, how to evaluate lead generation efforts, and how to decide which channels deserve attention and which can safely be ignored.
Digital and SEO topics are addressed through the lens of visibility and credibility, not algorithms. Firms learn how search, content, and authority actually work together in professional services, and why shortcuts rarely pay off.
AI is increasingly part of training discussions as well. The focus is not on tools for the sake of tools, but on where AI genuinely improves efficiency, where it introduces risk, and how firms can use it without undermining trust or reputation.
Training frequently also addresses internal realities, such as role clarity, partner involvement in marketing, decision-making bottlenecks, and how to create alignment across leadership, marketing staff, and client-facing teams.
Industry-Recognized Programs
Fixyr delivers marketing training through leading professional organizations across the accounting and advisory industry, including the Association for Accounting Marketing, MYCPE ONE, and Woodard Institute.
These programs are built specifically for accounting, tax, bookkeeping, and advisory professionals. They are delivered as live workshops, virtual sessions, and CPE-accredited courses, and they reflect the real challenges firms face as they try to grow in a changing market.
Teaching through these organizations ensures the content is relevant, current, and held to a high standard. More importantly, it reflects experience gained inside firms, not theory developed outside of them.
What Firms Get From Marketing Training
Effective marketing training reduces noise.
It gives firms shared language, clearer priorities, and a more disciplined way to evaluate marketing ideas and opportunities. Partners spend less time debating tactics and more time making decisions that move the firm forward. Internal teams gain confidence and direction. Marketing becomes more intentional and less reactive.
Who This Is For
Marketing training is a strong fit for firms that want to improve marketing effectiveness without chasing trends. It works well for firms investing in marketing who want better returns, firms with internal staff who need clearer direction, and firms that want to modernize their approach to growth without sacrificing trust or credibility.
How to Get Started
The first step is a conversation to understand what the training needs to accomplish.
We will clarify the problem you are trying to solve, who needs to be involved, and what format makes the most sense. From there, we will recommend an approach that fits your firm.