What are the key marketing strategies for accounting firms according to John Jantsch?

John Jantsch, a marketing consultant and author, typically emphasizes a customer-focused approach to marketing. For accounting firms, he would likely suggest building a strong referral program, leveraging content marketing by sharing financial insights, engaging in targeted networking events, optimizing online presence through SEO and social media platforms, and developing niche services that differentiate the firm from competitors.

How does The New York Times recommend accounting firms position themselves in a competitive market?

While The New York Times doesnt specifically advise on accounting firm marketing, it often highlights the importance of branding and thought leadership. Accounting firms can position themselves by establishing a reputable brand identity, demonstrating expertise through articles and interviews featured in respected publications like NYT, and providing valuable industry-specific knowledge that showcases their unique value proposition.

What role does digital marketing play in the growth of an accounting firm?

Digital marketing is crucial as it increases visibility among potential clients who are searching for accounting services online. It involves creating a user-friendly website, engaging with clients on social media platforms, utilizing email campaigns to nurture leads into clients, implementing search engine optimization (SEO) techniques to rank higher in search results for relevant keywords, and employing pay-per-click (PPC) advertising to target specific audiences.

How can an accounting firm measure the success of its marketing efforts?

Success can be measured using various metrics such as client acquisition cost (CAC), client lifetime value (CLV), conversion rates from inquiries to clients, website traffic and bounce rate analytics, engagement rates on social media posts, open and click-through rates of email campaigns, ROI from paid advertising efforts like PPC campaigns, and overall revenue growth attributed to new clients gained via these marketing strategies.

Can you provide examples of how consulting with experts like John Jantsch could benefit an accounting firms marketing approach?

Consulting with experts such as John Jantsch can provide personalized advice tailored to an accounting firms specific challenges. These benefits might include crafting a compelling unique selling proposition (USP), identifying ideal client personas for more targeted marketing efforts; developing strategic partnerships within their community or industry; refining their sales funnel process; adopting automation tools for more efficient lead generation; or fine-tuning their message across different channels for consistency and greater impact.

Meet Apoorv Dwivedi

Name: Fixyr
Address: 17 - 1600 Golden View Drive, West Kelowna, BC, V4T 1Y7, US
Telephone: 877-803-4997

Speaker, Author, Instructor, Facilitator

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Empowering Accounting Firms with Strategic Marketing Guidance

With over 25 years of experience in marketing leadership, Apoorv Dwivedi is the driving force behind Fixyr Marketing’s success. Focused on delivering results that matter, Apoorv has built and led marketing teams across Western Canada’s top financial institutions and professional services firms. His mission is simple: provide honest, practical marketing advice that helps businesses thrive in competitive markets. Apoorv’s experience spans industries, but his deep specialization lies in serving accounting, tax, and advisory firms, helping them implement marketing systems that work.

A Marketing Leader Focused on Results

Apoorv’s approach to marketing is rooted in practicality and results-driven execution. From his time working with Big 4 consulting firms to leading digital transformation at mid-sized credit unions, Apoorv understands that businesses need more than just marketing strategies—they need strategies that deliver bottom-line impact.

Apoorv has built Fixyr from the ground up, curating an independent network of top-tier talent, including freelancers, designers, developers, and digital agencies, to provide clients with the expertise they truly need.

Highlights

25+ years of senior marketing leadership experience inside accounting/consulting/financial firms
Lead marketing, BD, and comms teams at 2 of the Big 4, plus Top 20 firms, and fintechs and financial institutions
Recruited, mentored and coached over 200 marketing, business development, and comms professionals
Founder @ Fixyr Marketing
Works with leading Accounting, Bookkeeping, Tax and Advisory firms across the USA and Canada
Facilitates strategy and planning for partner groups
Coaches marketing teams and independent firm owners
Member Board of Directors, The Association for Accounting Marketing (AAM)
Teach courses and workshops on marketing and strategy for accounting and advisory firms
Currently teaching courses for: Woodard Institute (marketing strategy), My-CPE.com (CPE credit courses), and the Association for Accounting Marketing (digital marketing, SEO, AI)
Over 50+ speaking presentations, courses and workshops delivered across North America

SEO deep dive post, Association for Accounting Marketing, Apoorv Dwivedi

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picture of Apoorv Dwivedi on stage at a speaking event.

At Fixyr, we know that driving results isn’t just about generating likes or winning awards. It’s about helping businesses grow through practical, actionable marketing strategies.

Areas of Expertise

1. Marketing Strategy Development

Apoorv specializes in developing tailored marketing systems designed to address the unique needs of professional service firms, particularly in the accounting and advisory industries. His strategies focus on long-term growth, aligning marketing with overall business objectives.

Developing a distinct value proposition
Defining your ideal target client
Competitive differentiation
Aligning marketing with busness growth plans
Marketing support for mergers
New market entry

2. Lead Generation, Digital Marketing and SEO

Leading the charge in digital transformation, Apoorv has implemented SEO strategies and AI-driven marketing tools that help businesses rank higher and reach their target audience efficiently. His expertise includes everything from on-page SEO optimization to managing Google Ads campaigns.

Artificial intelligence
Data-driven marketing planning
A/B testing
Referrals for growth

3. Brand Positioning and Growth

Apoorv’s expertise in brand development helps firms establish their unique position in the market. Through comprehensive brand audits and strategic positioning efforts, Apoorv ensures his clients can differentiate themselves in competitive sectors

Becoming a subject matter expert
Building strategic partnerships for growth
Niche development

4. Demystifying Marketing for the Layperson

Marketing doesn’t have to be overwhelming. At its core, marketing is about understanding your audience and communicating the value of your product or service in a way that resonates with them. Whether you’re a business owner or a professional trying to grow your brand, the principles of marketing are universal: know your audience, set clear objectives, and use the right tools to reach them. Apoorv simplifies these concepts, helping businesses cut through the jargon and focus on what truly drives growth—building authentic connections with their target market.

Marketing planning for solopreneurs and small firms

Speaker Bio

Are you looking for a speaker, workshop facilitator, course instructor or guest for your podcast/panel?

Download Apoorv Dwivedi's Speaker Bio for more information on popular topics and contact details.

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The Fixyr Model - Give clients the advice and services they truly need

Results Oriented

We've come from client-side marketing. We've managed budgets. We've built teams. We've hired agencies and vendors. We know what it takes to build great marketing. But we also know that at the end of the day you need to drive results for the business. Bottom-line results. Not win agency awards, or get the most likes on social media. You need to increase your profit, and you're either going to do that through reduced costs or higher sales volumes. Or both. We give you the advice you truly need to fix your marketing.

Lean Design

Our business model has been built from the ground-up to be lean. We've reduced the need for unnecessary overhead - including funky but expensive agency office space, staff that are under-utilized, and tools that no one uses. And we pass on these savings to you.

Top Notch Talent

Our lean principles don't mean that we scrimp on talent. Quite the opposite. You get access to a global base of freelancers and consultants that we've worked with over the past 20+ years. We've vetted their capabilities and know that they're among the best. And we tap into that for you as needed.

Apoorv Dwivedi

President, Fixyr

Fixyr was born from the need for honest marketing advice. Repeatedly I've seen businesses of all sizes struggle with planning and implementing marketing, and not knowing what to do or who to believe.

Our vision is simple: Give clients the marketing advice they truly need for their businesses to thrive. We succeed when you succeed.

With over 25 years of marketing leadership experience, Apoorv has been inside and building marketing teams and strategies at some of Western Canada's leading financial institutions and professional services firms. From his time at a Big 4 Consulting firm, down to a mid-size credit union, he's worked to directly support small and mid-sized privately owned businesses across all industries on the West Coast and across the Prairies. Over the past 10 years he's been building an independent network of talented freelancers, researchers, designers, web developers, and digital agencies who work together to deliver real world results.

Our Core Values

Honesty

We are always honest and straight-forward. This means that we will only provide unbiased advice that is in your best interests.

Caring

We care about your business and we want you to thrive.

We care about our profession and our communities, and we want to leave them in a better place.

Purpose

We guide marketing strategy and build the capabilities of marketing teams.

Mission

We help those responsible for marketing to refine and manage their marketing programs so that their companies can thrive.

Why Your Business Should Work With Fixyr's Marketing Advisors

We've worked with agencies, consultants, freelancers, and advisors. We know you want to work with someone that will:

Listen and learn about your business, your customers, your competitors, and your overall market situation and then - and only then - identify specific strategies and tactics for growing your business over time.
Help you build a repeatable marketing system for implementation.
Develop trackable measurement that adjust tactics as results are generated.
Keep a long-term view of helping you dominate your target markets