Helpful Posts, Links, Tools, and Guidance. Browse casually or pick a category below to get started. 


The Proven Formula for Naming Your Local Business
Shakespeare famously said, “What’s in a name? A rose by any other name would smell just as sweet.” Yes it[...]
Do You Spend Too Little, Too Much or the Right Amount of Effort on Social Media?
In our experience, when it comes to using social media in marketing there are usually two types of accountants or[...]
Three Questions Every Customer Asks That Your Marketing Strategy Must Answer
It’s difficult for business owners and technical subject matter experts to not love the products and services they sell, particularly[...]
When Should You Consider Changing Your Plans?
The Prussian General Moltke famously said in 1871, “No plan survives contact with the enemy.” More recently in 2012, Mike[...]
Build Your Center of Influence Network
If you're a B2B (business-to-business) firm, having a strong Centers of Influence (COI or just Influencer, aka Referral) program is[...]
Business Development for Professional Services
Sales is different for Professional Services practices than it is for other types of B2B firms. How so?  Nowhere else[...]

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