Helpful Posts, Links, Tools, and Guidance. Browse casually or pick a category below to get started. 


Build Your Center of Influence Network
If you're a B2B (business-to-business) firm, having a strong Centers of Influence (COI or just Influencer, aka Referral) program is[...]
Business Development for Professional Services
Sales is different for Professional Services practices than it is for other types of B2B firms. How so?  Nowhere else[...]
Execute and Optimize to Drive Marketing Results
If you're a B2B (business-to-business) firm, this is a proven long-term strategy to help you succeed.  What we're not talking[...]
Increase Profitability by Boosting Customer Retention
You’ve heard it before. It’s cheaper to keep your current customers than it is to find new customers. It’s true[...]
7-Steps to Becoming a Recognized Expert
Customers want to deal with someone that can help them. Bottom line. If you want to be that someone and[...]
Build a Total Online Presence
Every successful B2B business needs to have a strong online presence. Today this means more than just having a website[...]

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