Your business needs to find out what's working and what isn't
before you can make sure you're on the path to success
"Insanity: Doing the same thing over and over again and expecting different results."
A Marketing Strategy Review or marketing audit is a thorough review of your marketing plan, objectives, strategies, and current activities being executed in your business. The objective is to see what's working and what isn't so you can identify areas for improvement. A successful review will help you pinpoint your marketing strengths and weaknesses, so you can make solid decisions about where to put your resources in the future and to make sure you're not throwing marketing dollars out the window.
In the day-to-day operations of a business, particularly small businesses, many entrepreneurs, managers and in-house marketers are so concerned with the daily responsibilities that they lose focus of the big picture and business’s long-term goals. When this happens, it can be difficult to recall why a specific marketing strategy was implemented, and how to determine if the business is executing it successfully. An independent marketing review is a way to take a step back, return to your business plan and your marketing plan, and ensure that the marketing you are executing supports your business goals.
A marketing review will help you to explore all of the marketing activities currently being implemented while determining if those activities are successful. This is a time to look at your marketing with an objective eye, and to make judgment calls on areas where your marketing is underperforming. Then, you can make decisions about how to improve activities to achieve greater success, or what new tactics to employ in your marketing efforts.
The outcome of the comprehensive marketing review process is a research and analysis report, and a set of recommendations on how you can improve. You may find that there are new technologies and services that you could be taking advantage of for the benefit of your business that you're not even aware of.
Successful marketing requires an in-depth understanding of a number of factors, including the market, your target audience, and your competition. A marketing review is a great way to dig into who your competition is and what they are up to. You may discover that your competition is doing something you never thought of doing.
You may be wasting time and money on marketing activities that are producing few results without even being conscious of it.
Unfortunately many businesses and executives wait until a crisis or repeat disappointing sales periods before taking action. The marketing crisis has occurred and there is panic scrambling to discover the reasons why sales are in a steep decline.
A Marketing Strategy Review can be a useful measure at such times providing it has not arrived too late for recommendations to effect a turn around.
Your business is dynamic. Customers are changing, technology is changing, and competition is constantly evolving. Some companies will perform a Marketing Strategy Review every year. Others will conduct a full audit every three to four years, with modiﬁed versions used in between. The key is to perform a complete review and build a solid baseline in establishing your marketing approach, and then update that information as you feel it is warranted.
We use a comprehensive and proprietary marketing strategy review method. We have built it up and tested it over years, and across organizations of different types.
Building on our background in marketing systems and project management, and work at some of the top accounting and consulting firms in the country, we've developed a methodology for conducting Marketing Strategy Reviews that is results-focused and that can be tailored for your business, depending on the size, marketing spend, and type of business.
Not sure that you see a fit? We can tailor marketing strategy reviews for your business.
Proven methodology to get you on the path to marketing success
Our flagship offering. In-depth review and recommendations for the established business
Review of marketing, sales, and communications budgets and effectiveness
MORE INFORMATION: What is Marketing Strategy? Read our helpful guide on what marketing strategy is, what the essential elements are of a good marketing strategy, and why it's important for your business.
Having the right people complete the Marketing Strategy Review is critical to it's success. They must be objective, and have the experience and know-how to conduct the review and make actionable recommendations.
Can you conduct the review yourself? Yes you can, but a business owner or manager may simply be too close to see it clearly or may be reluctant to find faults with choices they've made in the past.
We provide an honest, candid review of your Marketing. Our purpose isn't to be critical and to poke holes in what you've done, it's to help you identify what needs to be improved or changed to get the best results for your business.
We've worked with consultants before that did some fantastic work - that the company ended up doing nothing with. There's no value in going through all of the time and effort to end up with a nice glossy report that sits on a shelf because you don't know what to do with it, or you don't have the time or resources to execute.
The Fixyr difference? We'll work with you to prioritize recommendations, and then we'll draw up a roadmap for you to implement, complete with a time table for completion. If you don't have the time or the resources to implement the recommendations we can guide you through the process to find the resources or agencies that will, or we can do it for you.
At Fixyr we believe that "one-size-fits-all" marketing is the enemy, that you need strategy before tactics, and that the best path to success is through a results-focused marketing plan built just for you.
Fixyr. Fix your marketing. Get RESULT$
Develop Strategy + Execution + Optimization = for Full Funnel Marketing that gets result$.
Cut out the (-) waste. (x)ROI from marketing spend.
Ask us how.