What Your Marketing Actually Costs: A Measurement Framework for Accounting Firms
QUICK ANSWERAccounting firm marketing ROI is measured with three numbers, each broken out by source: how many qualified leads that…
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Category: Strategy
The AI (artificial intelligence) CPA Marketer
Artificial intelligence (AI) is rapidly transforming many industries, and accounting marketing is no exception. With the ability to analyze vast…
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What does Strategy Before Tactics mean in a Marketing context?
In the context of marketing, the phrase "strategy before tactics" refers to the idea that a marketing plan should be…
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How Accounting Firms Can Fix Their Marketing
Marketing is essential for any accounting firm that wants to grow and succeed. By defining your target audience, creating a…
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Build Your Center of Influence Network
Centers of Influence (COIs) can be great strategic referral partners for accounting, tax, and business advisory firms.
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Marketing KPIs for Accounting, Tax and Advisory Firms
It is very easy for new marketers or even those of us that have decades of experience to get caught…
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The One Question That Will Dramatically Improve Your Marketing Strategy
Answer this one question to clarify the direction of your marketing strategy, because without a clear marketing strategy, you’re going…
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Are You Selling What Your Customer is Buying?
The customer is buying a solution to a problem. Is that what you're selling?
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