Category Archives for "Strategy"
Artificial intelligence (AI) is rapidly transforming many industries, and accounting marketing is no exception. With the ability to analyze vast amounts of data, automate repetitive tasks, and personalize marketing campaigns, AI is changing the way accounting marketers approach their work. However, for many accounting marketers, the idea of implementing AI can be intimidating. This article is designed to help accounting marketers understand the basics of AI and how to implement it in their marketing strategies. From defining objectives and conducting market research to choosing the right AI tools and integrating AI into existing marketing strategies, we will cover everything you need to know to get started with AI in accounting marketing.
Continue readingIn the context of marketing, the phrase “strategy before tactics” refers to the idea that a marketing plan should be based on a clear and well-defined strategy, rather than just a series of individual tactics or activities.
Continue readingMarketing is essential for any accounting firm that wants to grow and succeed. By defining your target audience, creating a strong value proposition, using a variety of marketing channels, investing in professional branding, and measuring and analyzing your results, you can fix your firm’s marketing and start attracting more clients.
Continue readingCenters of Influence (COIs) can be great strategic referral partners for accounting, tax, and business advisory firms.
Continue readingIt is very easy for new marketers or even those of us that have decades of experience to get caught up in the latest hype. Nowhere is this more true than with digital marketing. So-called “guru’s” are popping up every week, each espousing a different program, method or technology.What’s an accounting marketer to do? At the […]
Continue readingAnswer this one question to clarify the direction of your marketing strategy, because without a clear marketing strategy, you’re going nowhere fastWhen we start our businesses, we have a dream. A clear vision. A plan. Great hopes and expectations. Then, all too often, reality sets in. The daily grind. Finding and training employees. Customer complaints. A […]
Continue readingThe customer is buying a solution to a problem. Is that what you’re selling?
Continue readingWhat is a marketing strategy assessment? When should you complete one? and, What are the components of a good marketing assessment?
Continue readingBusiness Development for Professional Services. Attracting and acquiring new customers is different for professional services practices. Here are the core areas you need to focus on for success.
Continue readingBuild a Center of Influence networking strategy to build awareness and generate referral business
Continue readingWhat is a marketing strategy? Why do you need one? What purpose does it serve? and what are it’s essential elements?
Continue readingBe the Who, the trusted advisor that clients go to for problem solving, rather than being an after-thought to how a problem will be fixed.
Continue readingWhen should you consider altering or changing your marketing strategy or marketing plans?
Continue readingIncrease your profitability by holding on to your customers. Increase retention, renewals/repeat sales, and cross-sales.
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