Category Archives for "Strategy"

The AI (artificial intelligence) CPA Marketer

Blog cover image, the AI CPA Marketer article, woman looking confused

Artificial intelligence (AI) is rapidly transforming many industries, and accounting marketing is no exception. With the ability to analyze vast amounts of data, automate repetitive tasks, and personalize marketing campaigns, AI is changing the way accounting marketers approach their work. However, for many accounting marketers, the idea of implementing AI can be intimidating. This article is designed to help accounting marketers understand the basics of AI and how to implement it in their marketing strategies. From defining objectives and conducting market research to choosing the right AI tools and integrating AI into existing marketing strategies, we will cover everything you need to know to get started with AI in accounting marketing.

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The One Question That Will Dramatically Improve Your Marketing Strategy

Answer this one question to clarify the direction of your marketing strategy, because without a clear marketing strategy, you’re going nowhere fastWhen we start our businesses, we have a dream. A clear vision. A plan. Great hopes and expectations. Then, all too often, reality sets in. The daily grind. Finding and training employees. Customer complaints. A […]

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