SEO for Accountants
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Discover how Fixyr’s tailored SEO strategies help accounting firms improve rankings, attract clients, and grow their business.
At Fixyr, we specialize in SEO for accountants, offering comprehensive strategies that boost your online visibility, enhance your credibility, and drive measurable growth. Let us help your accounting firm stand out from the competition and reach the clients you want to serve.
Why SEO is Crucial for Accounting, Bookkeeping and Consulting Firms
If you're an accountant, you know the importance of building trust with your clients. But before they can trust you, they need to find you. That's where SEO for accountants comes in. Search Engine Optimization is more than just a buzzword—it’s the difference between getting lost in search results or standing out to the clients who need your expertise.
At Fixyr, we specialize in SEO for accountants, ensuring your firm ranks for the keywords your clients are searching for, like "tax accountant near me" or "business accounting services." We don’t just optimize for search engines; we optimize for people. Because when potential clients can find you quickly, you're one step closer to earning their trust—and their business.
Proven Results - SEO for Accounting Firms
Our work speaks for itself. At Fixyr, we have helped numerous accounting firms of all sizes achieve their goals through smart, results-driven SEO strategies. Our clients see measurable improvements in search rankings, increased traffic, and more qualified leads—all while building stronger relationships with their clients.
Our Tried and Tested SEO Strategy for Accountants, Bookkeepers, Tax Specialists, and Advisory Services
At Fixyr, we understand that a successful SEO plan isn’t a one-size-fits-all solution—it’s a strategic roadmap tailored to your accounting firm’s unique needs. Our SEO for accountants strategy is designed to ensure your firm stands out in search results, attracts qualified leads, and consistently grows. Here's how we do it:
The Foundation: Engage Clients with High-Quality Content
Content that speaks directly to your clients' needs is key to attracting and converting leads. Whether it's answering questions like "What’s the best way to structure a small business?" or providing updates on tax law changes, Fixyr's content strategy ensures you're not just ranking but also engaging your audience.
By regularly publishing informative blogs, case studies, and guides, we help establish your accounting firm as a trusted resource. We focus on creating evergreen content—articles that stay relevant over time—while also integrating seasonal content around topics like tax filing deadlines and year-end audits.
HOWEVER, while content is king, it needs a the support of a full chessboard in order to succeed...
Step 1. Audit & Research
We begin with a comprehensive audit of your current SEO performance, identifying what’s working and where there’s room for improvement. Our research includes understanding your target audience, their search behavior, and which keywords will drive the most traffic and conversions for your firm. Using advanced tools, we identify high-value, relevant keywords like "CPA services" and "tax planning accountant" to make sure you're reaching your target audience at the right moment.
From long-tail keywords to localized terms, we’ve got you covered. We focus on high-impact terms like "business accounting services" and "tax planning accountant."
Step 2. On-page Optimization and Technical SEO
We fine-tune your website’s structure, content, schema and meta tags to ensure search engines understand what your firm offers. Every page is optimized for relevant accounting keywords, ensuring both search engines and clients can easily find and navigate your site.
Your website’s performance is the backbone of your SEO efforts. If it’s slow, clunky, or hard to navigate, potential clients will leave—and so will your search rankings. Fixyr takes care of technical SEO by optimizing your site’s speed, ensuring it’s mobile-friendly, and resolving issues that may prevent search engines from properly indexing your pages.
We use tools like Google PageSpeed Insights to test your site’s load times and make improvements that create a seamless experience for users on desktop and mobile. We also ensure that your site is secure, switching it to HTTPS if needed, and make sure everything from your URL structure to image alt text is optimized for search engines.
Step 3. Enhance Trust with Offsite Indicators, i.e. Backlinks
Backlinks—links from other authoritative websites—are a critical part of building your accounting firm’s online authority. At Fixyr, we develop a backlink strategy that builds credibility and helps your website rank higher on search engines.
We start by creating high-quality content that others want to link to, then reach out to relevant industry blogs, financial news outlets, and local business directories. These inbound links send strong signals to search engines that your site is a trusted source of valuable information.
Additionally, we set up an internal linking strategy within your own site, ensuring that all of your valuable pages are connected and easy to navigate, further boosting your SEO.
Step 4. Testing & Optimization for Continuous Improvement
SEO for accountants isn’t a one-time project—it’s an ongoing process of testing and improvement. At Fixyr, we ensure your SEO strategy continues to deliver results through regular testing and optimization.
- Performance Monitoring - We use powerful tools like Google Analytics and Search Console to monitor your site’s performance, tracking key metrics such as organic traffic, bounce rate, and conversion rates. This data helps us identify what’s working and where further improvements can be made.
- A/B Testing - From testing new meta descriptions to trying different calls-to-action, we constantly optimize your pages to improve their performance. Our data-driven approach ensures every change leads to better rankings and higher conversion rates.
- Content Updates - Google loves fresh, relevant content. That’s why we regularly update your existing content to keep it relevant, engaging, and optimized for the latest keywords. Whether it’s adding new statistics, updating tax law content, or refreshing service pages, we keep your content at the forefront of search.
Optional Add-ons to Enhance Your Online Presence
Dominate Local Searches with Our Local SEO Services
For many professionals that operate locally-focused practices, local SEO for accountants isn’t just an option—it’s essential. Most clients search for accountants in their specific area, and we make sure your firm is the first one they see.
We focus on optimizing your Google My Business profile, ensuring that potential clients see all the important information—your services, location, hours, and reviews—right when they need it. We also create local landing pages optimized with location-specific keywords, like “tax accountant in Kansas City” or “business accounting services in Fort Lauderdale,” to boost your visibility.
Our local SEO efforts don’t stop there. We even do things like using advanced schema markup identifying your firm as a "Local Business: Accounting Firm".
Boost Your Firm’s Reputation with Client Reviews
Reviews are critical in the accounting world—clients want to work with firms they trust, and trust is built through reputation. Fixyr helps you gather and manage online reviews that not only boost your credibility but also improve your SEO.
We implement review generation systems that make it easy for satisfied clients to leave feedback on Google, ProAdvisor, and other review platforms. More reviews mean higher rankings and more clients.
We encourage and manage client reviews that improve your trust signals and rankings. Positive reviews build your credibility and play a crucial role in securing higher rankings.
We also handle reputation management, making sure any negative reviews are addressed quickly and professionally.
***NEW IN 2025*** AEO - Answer Engine Optimization
"Our clients — accounting and advisory firms — are now getting organic visibility in AI-generated answers on platforms such as ChatGPT, Gemini, Copilot, Perplexity, Claude, and more."
AI is changing SEO. Traditional SEO isn’t dead, but it’s evolving fast.
At Fixyr, we’re seeing this firsthand. Our clients — accounting and advisory firms — are getting organic visibility in AI-generated answers on platforms such as ChatGPT, Gemini, Copilot, Perplexity, Claude, and more. But this isn't happening by chance. This is the result of a methodical program of advanced SEO strategies.
What is "AEO"? Answer Engine Optimization ("AEO") is an approach to content and digital marketing strategy that focuses on optimizing a firm, it's people, and it's content, so that AI search tools (and other emerging “answer engines”) present concise, direct answers to user queries.
While traditional Search Engine Optimization (SEO) aims to boost overall rankings on search results pages, AEO prioritizes being the specific answer that appears prominently — often in featured snippets, knowledge panels, or voice search results.
Here’s how we do it:
✅ Authority-Driven Content – AI tools prioritize sources with deep expertise. We focus on publishing insightful, trust-building content, and we couple that with E-A-T (Expertise, Authority, and Trust) signals.
✅ Structured, AI-Friendly Information – Answer engines extract direct responses. We optimize content for clear, concise, and fact-rich answers that AI can pull from. We develop highly detailed, customized, advanced schema markup to make it easy for the AI engines to understand your content structure.
✅ Brand Mentions Over Keywords – Traditional SEO was about ranking for terms. Now, being cited as a trusted source across multiple platforms matters more.
The game is changing, but the opportunity is massive. Instead of fighting AI-driven search, the key is to align with it — so when someone asks a question AI doesn't just give any answer — it gives your answer.
SEO Programs for All Types and Sizes of Accounting, Bookkeeping, Tax, and Advisory Firms
Local SEO
Dominate Local Search Results on Google, Google Maps, and Bing
Website seo
Your Firm, Your People, Services and Industries, Thought Leadership, Recruiting, and Much More
AEO (SEO for AI)
Rank in AI Answer Engines like ChatGPT, Gemini, and More
Don't know where to start?
Claim your free website audit and consultation today.
Firms of all sizes - including Top 100 firms with professional marketing teams - learn about SEO best practices from our experts
SEO Deep Dive for Accounting Firm Growth
Digital Marketing Certificate Course
Real Results
These are actual client results that we've achieved working with clients. Identifying details have been removed for confidentiality and privacy.
Client moved from not even being ranked in the Top 100 for "bookkeeping near me" and "small business accountant" to the number 1 spot in their local market
It takes time, strategy, and testing to move up organic search rankings in highly competitive markets. This client profile is typical of what we see with daily fluctuations up and down, but consistent improvement in results over the long-term
Client moved to top 3 positions for the top keywords in a highly competitive, mid-size metropolitan market
16 new keyword rankings in the top 3 and 49 in the top 10
Fix your marketing. Follow a proven system and you will get results.
What SEO Marketing Services Can Do for Your Business
Search Engine Optimization (SEO) is an integral part of any digital marketing strategy. It includes keyword research, copy optimization, link building, and much more. SEO allows you to improve your page rankings, which increases your traffic, conversions, and revenue. The job of SEO is to tell search engines who you are, what you’re selling, and why you matter.
When done well, SEO can help you push past your competitors by making your firm the default option a customer sees when they search for your services or expertise. However, the wrong SEO strategy can actually harm your website, drop your rankings, and lower your authority if not done properly.
What Fixyr Marketing Can Do for Your Business
Fixyr Marketing has built a team of SEO specialists who know how to create and implement top-performing SEO strategies in the accounting industry. We’ve optimized websites on WordPress, Webflow, Umbraco, Sitecore and other major platforms for firms of different sizes across the USA and Canada. We’ve also researched, tested and developed proprietary SEO processes backed by rigorous analysis and hard data. They allow us to stay ahead of the latest changes in the industry and get you the highest possible results.
Get Your Free, No-Obligation SEO Audit
If you’re ready to take your business to the top, contact us today.
The specialists in our accounting SEO services company will review your website and provide you with an analysis, strategy, and timeline for free.
About Us
Fixyr. Fix your marketing. Get RESULT$
Develop Strategy + Execution + Optimization = for Full Funnel Marketing that gets result$.
Cut out the (-) waste. (x)ROI from marketing spend.
Ask us how.
Business location
Vancouver, British Columbia; Calgary, Alberta;Business hours: M-F 8-8, Sat/Sun 9-5
Call Toll-free 877-80FIXYR
(877-803-4997)
Copyright © Fixyr-2025 || All Rights Reserved
About Us
Fixyr. Fix your marketing. Get RESULT$
Develop Strategy + Execution + Optimization = for Full Funnel Marketing that gets result$.
Cut out the (-) waste. (x)ROI from marketing spend.
Ask us how.
Business location
Vancouver, British Columbia; Calgary, Alberta;Business hours: M-F 8-8, Sat/Sun 9-5
Call Toll-free 877-80FIXYR
(877-803-4997)
Copyright © Fixyr-2024 | All Rights Reserved