What are the key marketing strategies for accounting firms according to John Jantsch?

John Jantsch, a marketing consultant and author, typically emphasizes a customer-focused approach to marketing. For accounting firms, he would likely suggest building a strong referral program, leveraging content marketing by sharing financial insights, engaging in targeted networking events, optimizing online presence through SEO and social media platforms, and developing niche services that differentiate the firm from competitors.

How does The New York Times recommend accounting firms position themselves in a competitive market?

While The New York Times doesnt specifically advise on accounting firm marketing, it often highlights the importance of branding and thought leadership. Accounting firms can position themselves by establishing a reputable brand identity, demonstrating expertise through articles and interviews featured in respected publications like NYT, and providing valuable industry-specific knowledge that showcases their unique value proposition.

What role does digital marketing play in the growth of an accounting firm?

Digital marketing is crucial as it increases visibility among potential clients who are searching for accounting services online. It involves creating a user-friendly website, engaging with clients on social media platforms, utilizing email campaigns to nurture leads into clients, implementing search engine optimization (SEO) techniques to rank higher in search results for relevant keywords, and employing pay-per-click (PPC) advertising to target specific audiences.

How can an accounting firm measure the success of its marketing efforts?

Success can be measured using various metrics such as client acquisition cost (CAC), client lifetime value (CLV), conversion rates from inquiries to clients, website traffic and bounce rate analytics, engagement rates on social media posts, open and click-through rates of email campaigns, ROI from paid advertising efforts like PPC campaigns, and overall revenue growth attributed to new clients gained via these marketing strategies.

Can you provide examples of how consulting with experts like John Jantsch could benefit an accounting firms marketing approach?

Consulting with experts such as John Jantsch can provide personalized advice tailored to an accounting firms specific challenges. These benefits might include crafting a compelling unique selling proposition (USP), identifying ideal client personas for more targeted marketing efforts; developing strategic partnerships within their community or industry; refining their sales funnel process; adopting automation tools for more efficient lead generation; or fine-tuning their message across different channels for consistency and greater impact.

SEO for Accountants

Name: Fixyr
Address: 17 - 1600 Golden View Drive, West Kelowna, BC, V4T 1Y7, US
Telephone: 877-803-4997

DO YOU UNDERSTAND WHY YOU'RE LOSING BUSINESS TO COMPETITORS?

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Customers have choices. Particularly for common, commoditized services such as accounting, tax, and advisory services. Before they choose you they are likely to be researching alternative offerings. How do you stack up? If you can't answer this question definitively you're missing out on lost opportunities.

“SEO is fundamentally a set of methodologies that make it easier for search engines to find, include, categorize and rank your web content.”"

- Lee Odden

Discover how Fixyr’s tailored SEO strategies help accounting firms improve rankings, attract clients, and grow their business.

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At Fixyr, we specialize in SEO for accountants, offering comprehensive strategies that boost your online visibility, enhance your credibility, and drive measurable growth. Let us help your accounting firm stand out from the competition and reach the clients you want to serve.

Proven SEO Results for Accounting Firms

Our work speaks for itself. At Fixyr, we have helped numerous accounting firms of all sizes achieve their goals through smart, results-driven SEO strategies. Our clients see measurable improvements in search rankings, increased traffic, and more qualified leads—all while building stronger relationships with their clients.

SEO for accountants, Fixyr Marketing 4 star TrustPilot review

SEO for accountants, Fixyr Marketing 5 star TrustPilot review

Why SEO is Crucial for Accounting Firms

If you're an accountant, you know the importance of building trust with your clients. But before they can trust you, they need to find you. That's where SEO for accountants comes in. Search Engine Optimization is more than just a buzzword—it’s the difference between getting lost in search results or standing out to the clients who need your expertise.

At Fixyr, we specialize in SEO for accountants, ensuring your firm ranks for the keywords your clients are searching for, like "tax accountant near me" or "business accounting services." We don’t just optimize for search engines; we optimize for people. Because when potential clients can find you quickly, you're one step closer to earning their trust—and their business.

Our Tried and Tested SEO Strategy for Accountants

At Fixyr, we understand that a successful SEO plan isn’t a one-size-fits-all solution—it’s a strategic roadmap tailored to your accounting firm’s unique needs. Our SEO for accountants strategy is designed to ensure your firm stands out in search results, attracts qualified leads, and consistently grows. Here's how we do it:

The Foundation: Engage Clients with High-Quality Content

Content that speaks directly to your clients' needs is key to attracting and converting leads. Whether it's answering questions like "What’s the best way to structure a small business?" or providing updates on tax law changes, Fixyr's content strategy ensures you're not just ranking but also engaging your audience.

By regularly publishing informative blogs, case studies, and guides, we help establish your accounting firm as a trusted resource. We focus on creating evergreen content—articles that stay relevant over time—while also integrating seasonal content around topics like tax filing deadlines and year-end audits.

While content is king, it needs a the support of a full chessboard in order to succeed...

Step 1. Audit & Research

We begin with a comprehensive audit of your current SEO performance, identifying what’s working and where there’s room for improvement. Our research includes understanding your target audience, their search behavior, and which keywords will drive the most traffic and conversions for your firm. Using advanced tools, we identify high-value, relevant keywords like "CPA services" and "tax planning accountant" to make sure you're reaching your target audience at the right moment.

From long-tail keywords to localized terms, we’ve got you covered. We focus on high-impact terms like "business accounting services" and "tax planning accountant."

Step 2. On-page Optimization and Technical SEO

We fine-tune your website’s structure, content, schema and meta tags to ensure search engines understand what your firm offers. Every page is optimized for relevant accounting keywords, ensuring both search engines and clients can easily find and navigate your site.

Your website’s performance is the backbone of your SEO efforts. If it’s slow, clunky, or hard to navigate, potential clients will leave—and so will your search rankings. Fixyr takes care of technical SEO by optimizing your site’s speed, ensuring it’s mobile-friendly, and resolving issues that may prevent search engines from properly indexing your pages.

We use tools like Google PageSpeed Insights to test your site’s load times and make improvements that create a seamless experience for users on desktop and mobile. We also ensure that your site is secure, switching it to HTTPS if needed, and make sure everything from your URL structure to image alt text is optimized for search engines.

Step 3. Enhance Trust with Offsite Indicators, i.e. Backlinks

Backlinks—links from other authoritative websites—are a critical part of building your accounting firm’s online authority. At Fixyr, we develop a backlink strategy that builds credibility and helps your website rank higher on search engines.

We start by creating high-quality content that others want to link to, then reach out to relevant industry blogs, financial news outlets, and local business directories. These inbound links send strong signals to search engines that your site is a trusted source of valuable information.

Additionally, we set up an internal linking strategy within your own site, ensuring that all of your valuable pages are connected and easy to navigate, further boosting your SEO.

Step 4. Testing & Optimization for Continuous Improvement

SEO for accountants isn’t a one-time project—it’s an ongoing process of testing and improvement. At Fixyr, we ensure your SEO strategy continues to deliver results through regular testing and optimization.

Performance Monitoring - We use powerful tools like Google Analytics and Search Console to monitor your site’s performance, tracking key metrics such as organic traffic, bounce rate, and conversion rates. This data helps us identify what’s working and where further improvements can be made.

A/B Testing - From testing new meta descriptions to trying different calls-to-action, we constantly optimize your pages to improve their performance. Our data-driven approach ensures every change leads to better rankings and higher conversion rates.

Content Updates - Google loves fresh, relevant content. That’s why we regularly update your existing content to keep it relevant, engaging, and optimized for the latest keywords. Whether it’s adding new statistics, updating tax law content, or refreshing service pages, we keep your content at the forefront of search.

African american man customer support operator with hands-free headset working in the office.

Optional Add-ons to Enhance Your Online Presence

Dominate Local Searches with Our Local SEO Services

For many professionals that operate locally-focused practices, local SEO for accountants isn’t just an option—it’s essential. Most clients search for accountants in their specific area, and we make sure your firm is the first one they see.

We focus on optimizing your Google My Business profile, ensuring that potential clients see all the important information—your services, location, hours, and reviews—right when they need it. We also create local landing pages optimized with location-specific keywords, like “tax accountant in Kansas City” or “business accounting services in Fort Lauderdale,” to boost your visibility.

Our local SEO efforts don’t stop there. We encourage and manage client reviews that improve your trust signals and rankings. Positive reviews build your credibility and play a crucial role in securing higher rankings. We even do things like using advanced schema markup identifying your firm as a "Local Business: Accounting Firm".

Boost Your Firm’s Reputation with Client Reviews

Reviews are critical in the accounting world—clients want to work with firms they trust, and trust is built through reputation. Fixyr helps you gather and manage online reviews that not only boost your credibility but also improve your SEO.

We implement review generation systems that make it easy for satisfied clients to leave feedback on Google, ProAdvisor, and other review platforms. More reviews mean higher rankings and more clients.

We also handle reputation management, making sure any negative reviews are addressed quickly and professionally.

Firms of all sizes - including Top 100 firms with professional marketing teams - learn about SEO best practices from our experts

SEO deep dive post, Association for Accounting Marketing, Apoorv Dwivedi

SEO Deep Dive for Accounting Firm Growth

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Digital Marketing Certificate post, Association for Accounting Marketing, Apoorv Dwivedi

Digital Marketing Certificate Course

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Real Results

These are actual client results that we've achieved working with clients. Identifying details have been removed for confidentiality and privacy.

Client moved from not even being ranked in the Top 100 for "bookkeeping near me" and "small business accountant" to the number 1 spot in their local market

It takes time, strategy, and testing to move up organic search rankings in highly competitive markets. This client profile is typical of what we see with daily fluctuations up and down, but long-term improvement in results