Are you stuck with flavour-of-the-month marketing?

You know what this looks like: The sales leader or owner says you need more leads or more customers. And you need them now.

The marketing person needs to do something. But what?

What should you focus on? Advertising, SEO, Content, Direct, Social? What about that article or book you read that says that you need to focus on the latest greatest thing? What are your competitors doing? What tools do you need? What skills should you hire for? What can you afford? Bottom line - are your marketing efforts delivering measurable ROI? The reactive approach to marketing rarely works.

If you haven’t considered the full Marketing Hourglass (or funnel, waterfall, cycle, infinity loop, pipeline, etc., pick whichever term you prefer), and put the right steps and systems and processes at every step to move leads through to sales, your efforts will be scattershot. 

We’ve seen the same problems over and over again, especially with mid-sized firms like yours. The short-term, quick fix approach to marketing rarely works. And if it does, it’s probably by accident rather than by design.

Good marketing takes hard work, commitment and sustained efforts.