Customers have choices. Particularly for common, commoditized financial services such as accounting, tax, and financial products. Before they choose you they are likely to be researching alternative offerings. How do you stack up? If you can't answer this question definitively you're missing out on lost opportunities.

"97% of consumers use the Internet when researching local products/services."



Competitor Analysis and Monitoring

Your competitors’ strategies are there for you to see. You just need a way to keep track of them. From revealing opportunities to highlighting failures, competitor analysis gives you invaluable insight into what works and what doesn’t and enables you to track how you’re performing against others in the industry.

Whether it's to uncover new insights or benchmark your performance, getting to know your competitor’s strengths and weaknesses is the foundation on which to base good strategy. 

What Types of Competitor Activities Can You Monitor and Learn From?


Identify which keywords your competitors are using for SEO purposes and which they are targeting. Find out how they perform for which search terms, the number of links they have and from where. Foundational for benchmarking.


Get samples of your competitors pay-per-click ads, display ads, and even emails. Find out what your competitors are paying for bids, and approximately how much they are spending.


Identify growth strategies, monitor content trends, identify and target influencers.

You can even identify and target individual and corporate accounts that your competitors are engaging with online, or who they have failed to respond to.


Get insight into how your competitors perform via online reviews and ratings. See customer comments and generate insight into what their strengths are, and recurring issues or concerns that customers have that you could take advantage of to differentiate your business.


What technology tools are your competitors using? Digital marketing analysis can identify what systems and software services your competitors are utilizing. Find out if there's anything you're missing out on.

Offline Competitor Analysis

Competitor analysis can be setup relatively easily online, but that only shows you part of the picture. What are your competitors doing offline that you can't easily monitor? For marketing departments and businesses that need a more comprehensive competitor analysis we can assist with the following on an individual consulting engagement basis.

  • Trade Show intelligence gathering
  • Competitor office and site reviews, including Mystery Shopping
  • Key Personnel profiling and targeting
Competitor Analysis and Monitoring

When Should You Analyze Your Competitors?

Ad Hoc

Use Competitor Analysis as part of your strategic planning process when needed on an ad hoc basis

Scheduled Updates

Monitor competitor activity on a quarterly or monthly basis


Get regular alerts whenever your competitors engage in activity online. Weekly, daily, or even in near real-tim

Competitor Analysis and Monitoring

A note on competitor analysis and ethics

We follow a professional code of conduct. We are members of SCIP (the Society of Competitive Intelligence Professionals) and MRIA (Marketing Research and Intelligence Association) and strictly adhere to ethical standards. At no time will we misrepresent ourselves, lie on behalf of clients, steal or commit any type of fraud. Any intelligence gathering we conduct is of information that is in the public realm.

That being said, our experience is that you would be very surprised by what you can often find if you just dig around a bit and know where to look...

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