"97% of consumers use the Internet when researching local products/services."
Your competitors’ strategies are there for you to see. You just need a way to keep track of them. From revealing opportunities to highlighting failures, competitor analysis gives you invaluable insight into what works and what doesn’t and enables you to track how you’re performing against others in the industry.
Whether it's to uncover new insights or benchmark your performance, getting to know your competitor’s strengths and weaknesses is the foundation on which to base good strategy.
Use Competitor Analysis as part of your strategic planning process when needed on an ad hoc basis
Monitor competitor activity on a quarterly or monthly basis
Get regular alerts whenever your competitors engage in activity online. Weekly, daily, or even in near real-tim
Identify which keywords your competitors are using for SEO purposes and which they are targeting. Find out how they perform for which search terms, the number of links they have and from where. Foundational for benchmarking.
Get samples of your competitors pay-per-click ads, display ads, and even emails. Find out what your competitors are paying for bids, and approximately how much they are spending.
Identify growth strategies, monitor content trends, identify and target influencers.
You can even identify and target individual and corporate accounts that your competitors are engaging with online, or who they have failed to respond to.
Competitor analysis can be setup relatively easily online, but that only shows you part of the picture. What are your competitors doing offline that you can't easily monitor? For marketing departments and businesses that need a more comprehensive competitor analysis we can assist with the following on an individual consulting engagement basis.
We follow a professional code of conduct. We are members of SCIP (the Society of Competitive Intelligence Professionals) and MRIA (Marketing Research and Intelligence Association) and strictly adhere to ethical standards. At no time will we misrepresent ourselves, lie on behalf of clients, steal or commit any type of fraud. Any intelligence gathering we conduct is of information that is in the public realm.
That being said, our experience is that you would be very surprised by what you can often find if you just dig around a bit and know where to look...
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