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Empowering Accounting Firms with Strategic Marketing Guidance
With over 25 years of experience in marketing leadership, Apoorv Dwivedi is the driving force behind Fixyr Marketing’s success. Focused on delivering results that matter, Apoorv has built and led marketing teams across Western Canada’s top financial institutions and professional services firms. His mission is simple: provide honest, practical marketing advice that helps businesses thrive in competitive markets. Apoorv’s experience spans industries, but his deep specialization lies in serving accounting, tax, and advisory firms, helping them implement marketing systems that work.
A Marketing Leader Focused on Results
Apoorv’s approach to marketing is rooted in practicality and results-driven execution. From his time working with Big 4 consulting firms to leading digital transformation at mid-sized credit unions, Apoorv understands that businesses need more than just marketing strategies—they need strategies that deliver bottom-line impact.
Apoorv has built Fixyr from the ground up, curating an independent network of top-tier talent, including freelancers, designers, developers, and digital agencies, to provide clients with the expertise they truly need.
Highlights
- 25+ years of senior marketing leadership experience inside accounting/consulting/financial firms
- Lead marketing, BD, and comms teams at 2 of the Big 4, plus Top 20 firms, and fintechs and financial institutions
- Recruited, mentored and coached over 200 marketing, business development, and comms professionals
- Founder @ Fixyr Marketing
- Works with leading Accounting, Bookkeeping, Tax and Advisory firms across the USA and Canada
- Facilitates strategy and planning for partner groups
- Coaches marketing teams and independent firm owners
- Member Board of Directors, The Association for Accounting Marketing (AAM)
- Teach courses and workshops on marketing and strategy for accounting and advisory firms
- Currently teaching courses for: Woodard Institute (marketing strategy), My-CPE.com (CPE credit courses), and the Association for Accounting Marketing (digital marketing, SEO, AI)
- Over 50+ speaking presentations, courses and workshops delivered across North America
At Fixyr, we know that driving results isn’t just about generating likes or winning awards. It’s about helping businesses grow through practical, actionable marketing strategies.
Areas of Expertise
With over 25 years of experience in marketing leadership, Apoorv Dwivedi is the driving force behind Fixyr Marketing’s success. Focused on delivering results that matter, Apoorv has built and led marketing teams across Western Canada’s top financial institutions and professional services firms. His mission is simple: provide honest, practical marketing advice that helps businesses thrive in competitive markets. Apoorv’s experience spans industries, but his deep specialization lies in serving accounting, tax, and advisory firms, helping them implement marketing systems that work.
1. Marketing Strategy Development
Apoorv specializes in developing tailored marketing systems designed to address the unique needs of professional service firms, particularly in the accounting and advisory industries. His strategies focus on long-term growth, aligning marketing with overall business objectives.
- Developing a distinct value proposition
- Defining your ideal target client
- Competitive differentiation
- Aligning marketing with busness growth plans
- Marketing support for mergers
- New market entry
2. Lead Generation, Digital Marketing and SEO
Leading the charge in digital transformation, Apoorv has implemented SEO strategies and AI-driven marketing tools that help businesses rank higher and reach their target audience efficiently. His expertise includes everything from on-page SEO optimization to managing Google Ads campaigns.
- Artificial intelligence
- Data-driven marketing planning
- A/B testing
- Referrals for growth
3. Brand Positioning and Growth
Apoorv’s expertise in brand development helps firms establish their unique position in the market. Through comprehensive brand audits and strategic positioning efforts, Apoorv ensures his clients can differentiate themselves in competitive sectors
- Becoming a subject matter expert
- Building strategic partnerships for growth
- Niche development
4. Demystifying Marketing for the Layperson
Marketing doesn’t have to be overwhelming. At its core, marketing is about understanding your audience and communicating the value of your product or service in a way that resonates with them. Whether you’re a business owner or a professional trying to grow your brand, the principles of marketing are universal: know your audience, set clear objectives, and use the right tools to reach them. Apoorv simplifies these concepts, helping businesses cut through the jargon and focus on what truly drives growth—building authentic connections with their target market.
- Marketing planning for solopreneurs and small firms
Speaker Bio
Are you looking for a speaker, workshop facilitator, course instructor or guest for your podcast/panel?
Download Apoorv Dwivedi’s Speaker Bio for more information on popular topics and contact details.
