FIXYR’S VIEW – Accountants that rank in the top 3 positions in Google for local searches have an average of 57 citations.
Here’s 5 articles and links that caught our attention that we’d like to share with you.
Our philosophy: In order to fix your marketing you need a combination of the right tools in your toolbox and the knowledge to know how to properly use them. Regularly reading curated marketing content for financial firms will help you to keep your tools sharpened
SEO Citations Study – BrightLocal
FIXYR’s VIEW: A large scale study of different keyword tools. Bottom line – Ahrefs is the top choice for the Financial Services category (which is great since that’s the tool we use ourselves).
Marketing is Teaching: 3 examples of high-performance marketing that worked by educating the customer
FIXYR’S VIEW – Marketing gets a bad rap. It’s thought of as trickery. Or a way to scam people. At its heart, though, effective marketing is teaching. Not financial marketing but still an interesting read.
FIXYR’S VIEW: Here are some timesaving hacks from many of our authors on the Firm of the Future blog – your fellow bookkeepers, CPAs and accountants, and ProAdvisors.
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