02/10/20 The Marketing Fix

The Marketing Fix

Here’s 5 articles and links that caught our attention that we’d like to share with you.

Our philosophy: In order to fix your marketing you need a combination of the right tools in your toolbox and the knowledge to know how to properly use them. Regularly reading curated marketing content for accounting firms will help you to keep your tools sharpened

SEO Citations Study – BrightLocal

Source: brightlocal-dev-corp-assets.s3.amazonaws.com

FIXYR’S VIEW – Accountants that rank in the top 3 positions in Google for local searches have an average of 57 citations.

Large Scale Study: How Data From Popular Keyword Research Tools Compare

Source: backlinko.com

FIXYR’s VIEW: A large scale study of different keyword tools. Bottom line – Ahrefs is the top choice for the Financial Services category (which is great since that’s the tool we use ourselves).

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Marketing is Teaching: 3 examples of high-performance marketing that worked by educating the customer

Source: www.marketingsherpa.com

FIXYR’S VIEW – Marketing gets a bad rap. It’s thought of as trickery. Or a way to scam people. At its heart, though, effective marketing is teaching. Not financial marketing but still an interesting read.

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1 True Path to Sustainable Marketing Success

Source: www.targetmarketingmag.com

FIXYR’S VIEW – tl;dr Be honest, and keep your promises.

timesaving hacks

What is your most unique timesaving hack? – Firm of the Future

Source: bit.ly

FIXYR’S VIEW: Here are some timesaving hacks from many of our authors on the Firm of the Future blog – your fellow bookkeepers, CPAs and accountants, and ProAdvisors.

At Fixyr we give financial firms the advice you truly need.

Fix your marketing in a snap with a Fixyr marketing roadmap!