Category Archives for "Marketing Audit"
In today’s competitive business environment, it is important for accounting firms to market their services effectively in order to attract new clients and maintain their existing client base. However, marketing can be a significant expense for accounting firms, and it is important to ensure that the money they spend on marketing is being used wisely […]
Continue readingThere are many common mistakes that accounting firms make when it comes to marketing. By avoiding these common mistakes, accounting firms can develop more effective marketing strategies and grow their businesses.
Continue readingMarketing is essential for any accounting firm that wants to grow and succeed. By defining your target audience, creating a strong value proposition, using a variety of marketing channels, investing in professional branding, and measuring and analyzing your results, you can fix your firm’s marketing and start attracting more clients.
Continue readingWhen you hire a marketing consultant, you are investing in the future of your company. That investment will pay off in the long run because you get an outside, independent perspective that will help you avoid costly and time consuming mistakes.However, not all marketing consultants are created equally. To get the most from a marketing […]
Continue readingAnswer this one question to clarify the direction of your marketing strategy, because without a clear marketing strategy, you’re going nowhere fastWhen we start our businesses, we have a dream. A clear vision. A plan. Great hopes and expectations. Then, all too often, reality sets in. The daily grind. Finding and training employees. Customer complaints. A […]
Continue readingThe customer is buying a solution to a problem. Is that what you’re selling?
Continue readingWhat is a marketing strategy assessment? When should you complete one? and, What are the components of a good marketing assessment?
Continue readingBusiness Development for Professional Services. Attracting and acquiring new customers is different for professional services practices. Here are the core areas you need to focus on for success.
Continue readingWhat is a marketing strategy? Why do you need one? What purpose does it serve? and what are it’s essential elements?
Continue readingWhen should you consider altering or changing your marketing strategy or marketing plans?
Continue readingIncrease your profitability by holding on to your customers. Increase retention, renewals/repeat sales, and cross-sales.
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