FIXYR’s VIEW – We were very fortunate to have the opportunity to speak with Mike Blumenthal, considered the FOREMOST marketing expert on Google Maps, and discuss the need for reputation management for B2B / Professional / Financial Firms. We had a great conversation and since then we’ve been discussing the impact that online reviews can have on businesses. This week we’re sharing Mike’s article, and next week we’ll share the article we wrote in response.
Recently I spoke with Apoorv Dwivedi, the head of an agency that specializes in servicing accountants and financial advisors. He noted that his clients get very few, if any, reviews because there aren’t many reviews to get. Then he asked me this: Can B2B financial services that have a very small number of clients who … Continue reading “B2B Services Need Reputation Management Too”