02/24/20 The Marketing Fix

FIXYR’s VIEW – We were very fortunate to have the opportunity to speak with Mike Blumenthal, considered the FOREMOST marketing expert on Google Maps, and discuss the need for reputation management for B2B / Professional / Financial Firms. We had a great conversation and since then we’ve been discussing the impact that online reviews can have on businesses. This week we’re sharing Mike’s article, and next week we’ll share the article we wrote in response.

Recently I spoke with Apoorv Dwivedi, the head of an agency that specializes in servicing accountants and financial advisors. He noted that his clients get very few, if any, reviews because there aren’t many reviews to get. Then he asked me this: Can B2B financial services that have a very small number of clients who … Continue reading “B2B Services Need Reputation Management Too”

FIXYR’s VIEW: Wickersham, a UK marketing advisory firm for accountants, does some great work. In this article they discuss 12 tactical approaches that accounting firms can take. What is not discussed in this article is why to choose one approach over another, or how they can be integrated together for even better results. 

To survive change, CPAs need to be willing to alter business models and revamp legacy processes and services.

FIXYR’s VIEW: There’s some great viewpoints on here on the benefits of outsourcing accounting work. 

FIXYR’s VIEW: This is an older video, but it’s a good watch for anyone in financial services and how to sell the intangible.