03/24/20 Hand-picked marketing links in this time of crisis

The Marketing Fix Newsletter

This week we share some more articles and links focused on how marketers at financial firms can respond to the developing economic crisis.

 

If you’re looking for some quick feedback on how your firm can respond, feel free to reach out to us directly. In this time of crisis, we’d be happy to provide complimentary honest feedback to lend a hand wherever we can. Get started now by giving us a call at 1-877-80FIXYR (1-877-803-4997).

Our philosophy: In order to fix your marketing you need a combination of the right tools in your toolbox and the knowledge to know how to properly use them. Regularly reading curated marketing content for financial firms will help you to keep your tools sharpened.

How The Coronavirus Pandemic Impacts Marketing Strategy

Source: www.forbes.com

FIXYR’S VIEW – Our motto is “Strategy First”, but what does that mean when everything’s up in the air? This is a good, quick read on what the Coronavirus Pandemic means to marketing strategy.


5 media principles in the wake of COVID-19 – Think with Google

Source: www.thinkwithgoogle.com

FIXYR’S VIEW – Google always produces excellent and concise content. In this article they describe five media principles that teams are using to navigate Google’s campaigns through the COVID-19 outbreak.


The Impact of Coronavirus: A Looming Recession and How You Can Protect Your Business

Source: topdogsocialmedia.com

Seven predictions of the impact coronavirus will have on companies and employees and the way we will do business in the foreseeable future. Also included are steps on how you can protect your business in a recession.


COVID-19: Managing and Pivoting During a Time of Crisis – Small Business BC

Source: smallbusinessbc.ca

FIXYR’S VIEW – This has some very handy ideas for how small businesses can navigate the crisis. 


41 Work-From-Home Tips for Marketing Departments and Advertising Agencies

Source: www.marketingsherpa.com

FIXYR’S VIEW – Yes this was written for marketing agencies, but there’s some great tips here for anyone working remotely. Our favourites – 2, 4, 9, 27, 38, and most importantly 41.