04/20/20 – Hand-picked marketing links for financial firms in this time of crisis

The Marketing Fix Newsletter

This week we share some more articles and links focused on how marketers at financial firms can respond to the developing economic crisis, and position their firms for success.

Our philosophy: In order to fix your marketing you need a combination of the right tools in your toolbox and the knowledge to know how to properly use them. Regularly reading curated marketing content for financial firms will help you to keep your tools sharpened.

Accountants Are Emergency Responders – CPA Trendlines

Source: cpatrendlines.com

FIXYR’S VIEW – Accounting and financial firms are emergency responders for the economy. Businesses are looking for direction, and they’re looking to their trusted advisors – financial firms.

Marketing in Times of Uncertainty – Whiteboard Friday

Source: moz.com

FIXYR’S VIEW – We have a lot of respect for Rand Fishkin as a marketer. In this video he returns to Moz Analytics to discuss how marketers can be strategic and empathetic.

Coronavirus: Five Rules for Growing Customer Loyalty – CFO

Source: www.cfo.com

FIXYR’S VIEW – Are you building or destroying customer goodwill during the pandemic?

Influencing Across Distance: 3 Strategies for Impact

Source: www.ideou.com

FIXYR’S VIEW – In this article from Ideo they discuss tactics and how to approach influence – across distance. Build your own Virtual Influence Plan.

There Will Be Blue Ocean’s Everywhere Post Pandemic

Source: www.forbes.com

FIXYR’S VIEW – This is an important article to read on business and marketing strategy. In this article they discuss the creation of blue ocean’s – uncontested market spaces – as a result of the pandemic. Whether or not you agree, it’s worth the read.