Here’s 5 articles and links that caught our attention that we’d like to share with you.
Our philosophy: In order to fix your marketing you need a combination of the right tools in your toolbox and the knowledge to know how to properly use them. Regularly reading curated marketing content for accounting firms will help you to keep your tools sharpened.
FIXYR’S VIEW: Facebook’s long-standing rule to restrict text in advertisements to <20% of the ad space was restrictive and unnecessary. Now, based on millions of data tests, Facebooks is reversing their position and abandoning the 20% text rule. This will allow brands to keep ads consistent across platforms and not have to come up with new creative just for Facebook.
FIXYR’S VIEW: Google officially published the Web Stories WordPress plugin. If your website is built on WordPress (more than 35% of all sites in the world are), you can now easily create web stories. This will result in greater prominence in searches, and ultimately more site visitors.
FIXYR’S VIEW: Top research and consulting firms produce useful reports that all marketers can leverage. In this report, Forrester and SiriusDecisions explore 6 trends that will shape B2B CMO and marketing leadership priorities for 2021.
FIXYR’S VIEW: Many of us are still working remotely. Ambition co-founder Brian Trautschold shares the ideas he’s used with his own sales team to keep their sales culture strong.
FIXYR’S VIEW: If you’re developing B2B content, stories, and messaging, this is a useful (but not exhaustive) guide to identify common story arcs and narratives that might help you. Worth bookmarking for future reference.
Do you have a marketing link that you think would be useful to our audience? Feel free to email it to info@fixyr.com.
The Value of a Marketing Coach for Accounting, Tax and Advisory Businesses
The Differences Between B2B and B2C Marketing
The Most Common Marketing Mistakes Made by Accounting Firms
The Most Common Questions Accountants have about Marketing
How Accounting Firms Can Fix Their Marketing
12/14/20 – The Marketing Fix
02/08/21 – The Marketing Fix Newsletter
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05/25/20 – The Marketing Fix