10/13/20 – The Marketing Fix

The Marketing Fix

Here’s 5 articles and links that caught our attention that we’d like to share with you.

Our philosophy: In order to fix your marketing you need a combination of the right tools in your toolbox and the knowledge to know how to properly use them. Regularly reading curated marketing content for accounting firms will help you to keep your tools sharpened.

Facebook Removes the 20% Text Limit on Ad Images

Source: www.searchenginejournal.com

FIXYR’S VIEW: Facebook’s long-standing rule to restrict text in advertisements to <20% of the ad space was restrictive and unnecessary. Now, based on millions of data tests, Facebooks is reversing their position and abandoning the 20% text rule. This will allow brands to keep ads consistent across platforms and not have to come up with new creative just for Facebook.


Google Web Stories WordPress Plugin Officially Released

Source: www.searchenginejournal.com

FIXYR’S VIEW: Google officially published the Web Stories WordPress plugin. If your website is built on WordPress (more than 35% of all sites in the world are), you can now easily create web stories. This will result in greater prominence in searches, and ultimately more site visitors.


How B2B CMOs And Marketing Leaders Can Succeed In 2021

Source: go.forrester.com

FIXYR’S VIEW: Top research and consulting firms produce useful reports that all marketers can leverage. In this report, Forrester and SiriusDecisions explore 6 trends that will shape B2B CMO and marketing leadership priorities for 2021.


6 Ways to Revive Your Sales Culture While You’re (Still) Remote | OpenView

Source: openviewpartners.com

FIXYR’S VIEW: Many of us are still working remotely. Ambition co-founder Brian Trautschold shares the ideas he’s used with his own sales team to keep their sales culture strong.


Eight strategic story arcs that shape almost every B2B narrative. – Velocity Partners

Source: velocitypartners.com

FIXYR’S VIEW: If you’re developing B2B content, stories, and messaging, this is a useful (but not exhaustive) guide to identify common story arcs and narratives that might help you. Worth bookmarking for future reference.

At Fixyr we give financial firms the advice you truly need & the roadmap to succeed. Fix your marketing in a snap with a Fixyr marketing roadmap!

Do you have a marketing link that you think would be useful to our audience? Feel free to email it to info@fixyr.com.

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