12/28/20 – The Marketing Fix

The Marketing Fix

Here’s some articles and links that caught our attention that we’d like to share with you.

Our philosophy: In order to fix your marketing you need a combination of the right tools in your toolbox and the knowledge to know how to properly use them. Regularly reading curated marketing content for accounting  firms will help you to keep your tools sharpened.

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7 small business trends for 2021 and beyond

Source: ducttapemarketing.com

FIXYR’S VIEW: 2021 will be a year of recovery and discovery. Check out these seven small business trends from the Duct Tape Marketing Podcast that will impact that coming year.

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4 Innovative Business Pivots In The Age Of The Pandemic

Source: www.strategyzer.com

FIXYR’S VIEW: Being innovative in your response to the pandemic’s constraints will enable you to create a more resilient business model. This article from the folks at Strategyzer reviews 4 business pivots using their Business Model Canvas tool.

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Video Messages: A Quick & Easy Way To Improve Your Marketing Results

Source: www.consultingsuccess.com

FIXYR’S VIEW: We were big fans of video before the pandemic and now we believe that video has cemented its place in the mainstream. Are you struggling to reach out to your potential consulting clients? Learn how to send video messages that prospects will enjoy and respond to.

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Your B2B customers are not rational. Here’s how cognitive marketing will push their buttons

Source: www.b2bmarketing.net

FIXYR’S VIEW: The rational buyer is a myth. It’s tempting for B2B marketers to imagine that their customers are deeply rational, ordered, professional beings. That they make decisions based solely on logic…don’t they?

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MarketingProfs’ Top 10 B2B Marketing Trends and Predictions for 2021

Source: www.marketingprofs.com

FIXYR’S VIEW: Marketing experts offer their take on trends that CMOs will need to be aware of to succeed in 2021. Here’s what 10 experts predict for B2B marketing in the year ahead. We recommend focusing on #7 and #8. (Note: a free account is required to read the full article)

At Fixyr we give financial firms the advice you truly need & the roadmap to succeed. Fix your marketing in a snap with a Fixyr marketing roadmap!

Do you have a marketing link that you think would be useful to our audience? Feel free to email it to info@fixyr.com.