FIXYR’S VIEW: 2021 will be a year of recovery and discovery. Check out these seven small business trends from the Duct Tape Marketing Podcast that will impact that coming year.
Our philosophy: In order to fix your marketing you need a combination of the right tools in your toolbox and the knowledge to know how to properly use them. Regularly reading curated marketing content for accounting firms will help you to keep your tools sharpened.
FIXYR’S VIEW: Being innovative in your response to the pandemic’s constraints will enable you to create a more resilient business model. This article from the folks at Strategyzer reviews 4 business pivots using their Business Model Canvas tool.
FIXYR’S VIEW: We were big fans of video before the pandemic and now we believe that video has cemented its place in the mainstream. Are you struggling to reach out to your potential consulting clients? Learn how to send video messages that prospects will enjoy and respond to.
FIXYR’S VIEW: The rational buyer is a myth. It’s tempting for B2B marketers to imagine that their customers are deeply rational, ordered, professional beings. That they make decisions based solely on logic…don’t they?
FIXYR’S VIEW: Marketing experts offer their take on trends that CMOs will need to be aware of to succeed in 2021. Here’s what 10 experts predict for B2B marketing in the year ahead. We recommend focusing on #7 and #8. (Note: a free account is required to read the full article)
Do you have a marketing link that you think would be useful to our audience? Feel free to email it to firstname.lastname@example.org.
The One Question That Will Dramatically Improve Your Marketing Strategy
12/14/20 – The Marketing Fix
02/08/21 – The Marketing Fix Newsletter
01/25/21 – The Marketing Fix Newsletter
01/11/21 – The Marketing Fix
11/09/20 – The Marketing Fix
10/13/20 – The Marketing Fix
09/16/20- The Marketing Fix
08/17/20 – The Marketing Fix
What are the Components of a Good Marketing Strategy Assessment?
06/15/20 – The Marketing Fix
05/25/20 – The Marketing Fix
05/04/20 – The Marketing Fix
5 Priorities for New Marketers at Accounting Firms
Marketing Agency or Freelancer – Who Should You Hire for Your Accounting Firm?