FIXYR’S VIEW: 2021 will be a year of recovery and discovery. Check out these seven small business trends from the Duct Tape Marketing Podcast that will impact that coming year.
Our philosophy: In order to fix your marketing you need a combination of the right tools in your toolbox and the knowledge to know how to properly use them. Regularly reading curated marketing content for accounting firms will help you to keep your tools sharpened.
FIXYR’S VIEW: Being innovative in your response to the pandemic’s constraints will enable you to create a more resilient business model. This article from the folks at Strategyzer reviews 4 business pivots using their Business Model Canvas tool.
FIXYR’S VIEW: We were big fans of video before the pandemic and now we believe that video has cemented its place in the mainstream. Are you struggling to reach out to your potential consulting clients? Learn how to send video messages that prospects will enjoy and respond to.
FIXYR’S VIEW: The rational buyer is a myth. It’s tempting for B2B marketers to imagine that their customers are deeply rational, ordered, professional beings. That they make decisions based solely on logic…don’t they?
FIXYR’S VIEW: Marketing experts offer their take on trends that CMOs will need to be aware of to succeed in 2021. Here’s what 10 experts predict for B2B marketing in the year ahead. We recommend focusing on #7 and #8. (Note: a free account is required to read the full article)
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The Value of a Marketing Coach for Accounting, Tax and Advisory Businesses
The Differences Between B2B and B2C Marketing
The Most Common Marketing Mistakes Made by Accounting Firms
The Most Common Questions Accountants have about Marketing
How Accounting Firms Can Fix Their Marketing
The Reasons Why a Small Business Owner Chooses an Accounting Firm
15 Reasons Why Accounting Firms Should Not Spend Time and Money on Marketing
What is a B2B Lead Generation System?
What Local Accounting Firms Can Do To Optimize Their Google Business Profile
The AI (artificial intelligence) CPA Marketer
Behavioral Marketing Hacks that Accounting Firms can use
What Accounting Firms Can Do To Reduce Unnecessary Marketing Expenditures
Local SEO for Accountants
12/14/20 – The Marketing Fix
02/08/21 – The Marketing Fix Newsletter