12/28/20 – The Marketing Fix

FIXYR’S VIEW: 2021 will be a year of recovery and discovery. Check out these seven small business trends from the Duct Tape Marketing Podcast that will impact that coming year.

FIXYR’S VIEW: Being innovative in your response to the pandemic’s constraints will enable you to create a more resilient business model. This article from the folks at Strategyzer reviews 4 business pivots using their Business Model Canvas tool.

FIXYR’S VIEW: We were big fans of video before the pandemic and now we believe that video has cemented its place in the mainstream. Are you struggling to reach out to your potential consulting clients? Learn how to send video messages that prospects will enjoy and respond to.

FIXYR’S VIEW: The rational buyer is a myth. It’s tempting for B2B marketers to imagine that their customers are deeply rational, ordered, professional beings. That they make decisions based solely on logic…don’t they?

FIXYR’S VIEW: Marketing experts offer their take on trends that CMOs will need to be aware of to succeed in 2021. Here’s what 10 experts predict for B2B marketing in the year ahead. We recommend focusing on #7 and #8. (Note: a free account is required to read the full article)