Here’s 5 of the top marketing articles and links that caught our attention that we’d like to share with you.
Our philosophy: In order to fix your marketing you need a combination of the right tools in your toolbox and the knowledge to know how to properly use them. Regularly reading curated marketing content for accounting, tax, and advisory firms will help you to keep your tools sharpened.
FIXYR’S VIEW: Google recently announced that “page experience” will be a new major ranking signal for SEO. What does this mean? Make sure that you have good quality content, and make sure that it is engaging. If SEO is part of your marketing strategy this is a MUST READ article.
FIXYR’S VIEW: There is a time and place for brand marketing in B2B, and this is it. The “brand octagon” framework presented in this article is a good tool to look at your brand strategy with fresh eyes.
FIXYR’S VIEW: Businesses need accounting help now more than ever, and financial forecasting is one of the most useful tools you can provide your clients.
FIXYR’S VIEW: Video can be critical to establishing trust, building a personal connection, and moving prospects down the hourglass towards their first purchase.
FIXYR’S VIEW: Referrrals and word-of-mouth are often the number one source of lead generation for small local businesses. Having a methodical referral generation strategy could be your highest payoff activity right now.
The Value of a Marketing Coach for Accounting, Tax and Advisory Businesses
The Differences Between B2B and B2C Marketing
The Most Common Marketing Mistakes Made by Accounting Firms
The Most Common Questions Accountants have about Marketing
How Accounting Firms Can Fix Their Marketing
The Reasons Why a Small Business Owner Chooses an Accounting Firm
15 Reasons Why Accounting Firms Should Not Spend Time and Money on Marketing
What is a B2B Lead Generation System?
What Local Accounting Firms Can Do To Optimize Their Google Business Profile
The AI (artificial intelligence) CPA Marketer
Behavioral Marketing Hacks that Accounting Firms can use
What Accounting Firms Can Do To Reduce Unnecessary Marketing Expenditures
Local SEO for Accountants
12/14/20 – The Marketing Fix
02/08/21 – The Marketing Fix Newsletter