06/15/20 – The Marketing Fix

Here’s 5 of the top marketing articles and links that caught our attention that we’d like to share with you.

Our philosophy: In order to fix your marketing you need a combination of the right tools in your toolbox and the knowledge to know how to properly use them. Regularly reading curated marketing content for accounting, tax, and advisory firms will help you to keep your tools sharpened.

Evaluating page experience for a better web

Source: webmasters.googleblog.com

FIXYR’S VIEW: Google recently announced that “page experience” will be a new major ranking signal for SEO. What does this mean? Make sure that you have good quality content, and make sure that it is engaging. If SEO is part of your marketing strategy this is a MUST READ article.

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The unimagined potential of your B2B brand: How it can help you prepare for a strong and sure return

Source: www.b2bmarketing.net

FIXYR’S VIEW: There is a time and place for brand marketing in B2B, and this is it. The “brand octagon” framework presented in this article is a good tool to look at your brand strategy with fresh eyes.

The Importance of Financial Forecasting for Your Clients In Crisis

Source: bit.ly

FIXYR’S VIEW: Businesses need accounting help now more than ever, and financial forecasting is one of the most useful tools you can provide your clients.

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5 Types of Video That Improves Marketing Content

Source: ducttapemarketing.com

FIXYR’S VIEW: Video can be critical to establishing trust, building a personal connection, and moving prospects down the hourglass towards their first purchase.


Generating referrals is your highest payoff activity right now

Source: ducttapemarketing.com

FIXYR’S VIEW: Referrrals and word-of-mouth are often the number one source of lead generation for small local businesses. Having a methodical referral generation strategy could be your highest payoff activity right now.