Tag Archives for " marketing strategy "
In the context of marketing, the phrase “strategy before tactics” refers to the idea that a marketing plan should be based on a clear and well-defined strategy, rather than just a series of individual tactics or activities.Continue reading
Marketing is essential for any accounting firm that wants to grow and succeed. By defining your target audience, creating a strong value proposition, using a variety of marketing channels, investing in professional branding, and measuring and analyzing your results, you can fix your firm’s marketing and start attracting more clients.Continue reading
This article discusses how to cut marketing costs in ways that will minimize impact to the business.Continue reading
It is very easy for new marketers or even those of us that have decades of experience to get caught up in the latest hype. Nowhere is this more true than with digital marketing. So-called “guru’s” are popping up every week, each espousing a different program, method or technology.What’s an accounting marketer to do? At the […]Continue reading
When you hire a marketing consultant, you are investing in the future of your company. That investment will pay off in the long run because you get an outside, independent perspective that will help you avoid costly and time consuming mistakes.However, not all marketing consultants are created equally. To get the most from a marketing […]Continue reading
Business Development for Professional Services. Attracting and acquiring new customers is different for professional services practices. Here are the core areas you need to focus on for success.Continue reading
What is a marketing strategy? Why do you need one? What purpose does it serve? and what are it’s essential elements?Continue reading