03/15/20 Top Marketing Links SPECIAL Bracing for COVID-19 Business & Marketing Impacts

The Marketing Fix Newsletter

This week we share articles and links that are focused on how businesses can respond to the developing economic crisis. If you’re looking for some quick feedback on how your firm can respond, reach out to us directly.;

Our philosophy: In order to fix your marketing you need a combination of the right tools in your toolbox and the knowledge to know how to properly use them. Regularly reading curated marketing content for financial firms will help you to keep your tools sharpened.

Pandemic Response: 12 steps you can take to cut marketing costs now without hurting your business

Source: fixyr.com

In response to the pandemic and the market turmoil, businesses will be looking for ways to cut costs immediately in 2020. This includes cutting marketing costs.

If you’re being asked to make significant cuts to your marketing budget, here are 12 steps you can take to cut marketing costs.

We’ve used the exact same approach to help firms cut marketing costs by over 20% quickly.


Replacing the Magic of In-Person Sales Meetings (When You’re Forced to be Remote)

Source: www.heinzmarketing.com

By Matt Heinz, President & Founder of Heinz Marketing For many sales teams, especially those who already sell remotely, the restrictions on travel due to COVID-19 haven’t changed the nature of how they sell.  If you already sell primarily via the telephone, digital channels and video conferences, not a lot has changed. That is not … Continued
The post Replacing the Magic of In-Person Sales Meetings (When You’re Forced to be Remote) appeared first on Heinz Marketing.


Using Virtual Tools to Engage Your Clients

Source: ducttapemarketing.com

Using Virtual Tools to Engage Your Clients written by John Jantsch read more at Duct Tape Marketing
Recently I sent out a simple message encouraging folks to stay positive and keep pulling for each other and suggesting that you get comfortable using an array of virtual tools to stay top of mind with clients and customers as they get to know virtual you. In addition to plenty of messages of thanks, I […]


Pivoting to Virtual Events? Six Ideas to Make them Stand Out

Source: www.heinzmarketing.com

By Matt Heinz, President & Founder of Heinz Marketing If replacing the value and ROI of a 20,000-attendee in-person conference was as simple standing up a couple webinars, I believe more companies would have done it a long time ago.  Unfortunately, it’s not that easy. Attendees didn’t sign up for delayed flights and days out … Continued
The post Pivoting to Virtual Events? Six Ideas to Make them Stand Out appeared first on Heinz Marketing.