08/17/20 – Top marketing links for financial firms

The Marketing Fix Newsletter

Here’s 5 articles and links that caught our attention that we’d like to share with you.

Our philosophy: In order to fix your marketing you need a combination of the right tools in your toolbox and the knowledge to know how to properly use them. Regularly reading curated marketing content for financial firms will help you to keep your tools sharpened.

Are Your Sales Metrics Messed Up?

Source: www.nomorecoldcalling.com

FIXYR’S VIEW – In terms of sales metrics, revenue is a lagging indicator. We can measure revenue, but we can’t manage it. We can, however, measure and manage the key sales activities and referral behaviors that drive revenue. Focus on the right metrics for sales and marketing, and watch your revenues grow.

How To Write An Email Intro Request

Source: feld.com

FIXYR’S VIEW – Easy to use email template outline for requesting introductions.

B2B Marketing Research: What You Need to Know

Source: feeds.feedblitz.com

FIXYR’S VIEW – Good marketing starts with marketing research. That applies B2B as much as it does to B2C. There’s a lot of interest these days in marketing research. In this post by Hinge, they break down B2B marketing research into a series of questions.

Revenue Funnel Drives Marketing and Sales Alignment – Heinz Marketing

Source: www.heinzmarketing.com

FIXYR’S VIEW – Align marketing and sales at the right stages of your funnels to achieve maximum success. By letting the buyer’s journey define marketing and sales process, you’ll have a common road map to guide strategies, achieve revenue goals and gain alignment.

How to communicate to your customers using the Values Ladder

Source: www.b2bmarketing.net

FIXYR’S VIEW – Many B2B firms struggle with communicating emotion and value to their audiences. The Values Ladder is a great framework to help you understand how to go beyond communicating attributes and functional benefits.