08/17/20 – The Marketing Fix

FIXYR’S VIEW – In terms of sales metrics, revenue is a lagging indicator. We can measure revenue, but we can’t manage it. We can, however, measure and manage the key sales activities and referral behaviors that drive revenue. Focus on the right metrics for sales and marketing, and watch your revenues grow.

FIXYR’S VIEW – Easy to use email template outline for requesting introductions.

FIXYR’S VIEW – Good marketing starts with marketing research. That applies B2B as much as it does to B2C. There’s a lot of interest these days in marketing research. In this post by Hinge, they break down B2B marketing research into a series of questions.

FIXYR’S VIEW – Align marketing and sales at the right stages of your funnels to achieve maximum success. By letting the buyer’s journey define marketing and sales process, you’ll have a common road map to guide strategies, achieve revenue goals and gain alignment.

FIXYR’S VIEW – Many B2B firms struggle with communicating emotion and value to their audiences. The Values Ladder is a great framework to help you understand how to go beyond communicating attributes and functional benefits.