Tag Archives for " marketing for accountants "
Marketing Agency or Freelancer – Who Should You Hire for Your Accounting Firm?
Marketing agency versus freelancer, which is the right choice to use for your accounting firm? This article discusses the pros and cons and presents a third option.
Continue readingAre You Selling What Your Customer is Buying?
The customer is buying a solution to a problem. Is that what you’re selling?
Continue readingWhat are the Components of a Good Marketing Strategy Assessment?
What is a marketing strategy assessment? When should you complete one? and, What are the components of a good marketing assessment?
Continue readingBusiness Development for Professional Services
Business Development for Professional Services. Attracting and acquiring new customers is different for professional services practices. Here are the core areas you need to focus on for success.
Continue readingExecute and Optimize to Drive Marketing Results
Build a Center of Influence networking strategy to build awareness and generate referral business
Continue readingWhat is Marketing Strategy and how will it Help Your Business Thrive?
What is a marketing strategy? Why do you need one? What purpose does it serve? and what are it’s essential elements?
Continue readingBe the Who the go-to trusted advisor
Be the Who, the trusted advisor that clients go to for problem solving, rather than being an after-thought to how a problem will be fixed.
Continue readingDo You Spend Too Little, Too Much or the Right Amount of Effort on Social Media?
How much time do you spend on social media? For accountants (or anyone else) there are three models for social media – the Ostrich, Peacock, or Eagle.
Continue readingIncrease Profitability by Boosting Customer Retention
Increase your profitability by holding on to your customers. Increase retention, renewals/repeat sales, and cross-sales.
Continue reading7-Steps to Becoming a Recognized Expert
The 7 Steps to Becoming an Expert that customers go to
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