FIXYR’S VIEW: Hinge Marketing’s annual study of High Growth Accounting firms. An interesting read, particularly given the tumultuous year. Some firms have thrived and others have been more challenged, but one thing that remains consistent is that firms have taken this opportunity to reexamine all aspects of their marketing are better positioned for success in 2021.
Some highlights: Accounting firms grew on average by 9.3% in 2020, and the report breaks down the differences between firms that saw no growth, little growth, or high growth. High growth firms generate 30% more leads from digital sources, and invest more in digital marketing. While this is not surprising from our view, it is good to see the hard data to back it up.