FIXYR’S VIEW – These slides are from a recent webinar on digital marketing for financial advisors. Based on thousands of actual campaigns and over 9 million datapoints, the highlights are:
1. The most engaging platform for digital marketing is still email, and email also generates the highest lead conversion.
2. Lead nurturing requires multiple touches over time. The best way to do this is to supplement other activities by providing helpful content through email, social media, and newsletters.
4. On average, the top performing advisors have close to 1,000 contacts in their email list, and low performing advisors have about 300. How many do you have?