05/25/20 – This week’s top marketing links for financial firms

The Marketing Fix Newsletter

Here’s 5 of the top marketing articles and links that caught our attention that we’d like to share with you.

Our philosophy: In order to fix your marketing you need a combination of the right tools in your toolbox and the knowledge to know how to properly use them. Regularly reading curated marketing content for financial firms will help you to keep your tools sharpened.

How are accountants and bookkeepers really pricing their work?

Source: www.firmofthefuture.com

FIXYR’S VIEW – The results from the 2019 Intuit Rate Survey are in. See what your peers and your competitors are doing, how are different pricing models impacting firms, and what might work best for you as part of your overall marketing strategy.

Keeping your business alive and relevant: Digital Disruption for Professional Services Marketing

Source: feeds.feedblitz.com

FIXYR’S VIEW – In this article, Hinge looks at firms that generate >66% of their new business via digital channels. If you were ever on the fence about the value of digital marketing for professional services, read this.

How to advise struggling business clients

Source: proconnect.intuit.com

FIXYR’S VIEW – Now is the time for advisory services and helping clients navigate the economic crisis. Jim Buffington, CPA, explains.

Perfectionism Will Slow You Down in a Crisis

Source: hbr.org

FIXYR’S VIEW – In a crisis the clock is ticking, and you need to be comfortable with toggling between the big picture and the details.

4 reasons why your B2B case study doesn’t work

Source: www.b2bmarketing.net

FIXYR’S VIEW – Case studies can be a valuable B2B marketing tool to build trust and credibility. David McGuire of Radix Communications reveals four common mistakes marketers makes when creating case studies that can be fixed.